INDUSTRY · HOME & FURNITURE
Shopify stores for home brands with big products and bigger decisions.
Swatches, configurators, freight, financing and showroom pickup built into the store — for furniture, bedding, lighting and décor brands whose customers take weeks to decide.
HOME & FURNITURE ON SHOPIFY, IN SHORT
High-consideration purchases, large-item logistics and configurable products.
WHO WE WORK WITH
Furniture, bedding, lighting, décor and home-improvement brands from first collection to Shopify Plus.
WHAT WE BUILD
PLATFORM
TYPICAL PROJECT
PRICING
Store builds from $10k, migrations from $2.5k, growth retainers from $3k a month. Fixed scope, fixed price.
FIRST STEP
WHO WE WORK BEST WITH
Who we work best with among home brands.
A GOOD FIT IF
- Your products are configurable, large or both
- Shipping, delivery and returns logistics are a real cost
- Customers research for weeks before they buy
- You sell to trade and designers as well as DTC
PROBABLY NOT A FIT IF
- Dropshipping furniture with no brand of your own
- You need a store live in under two weeks
- You want revenue guaranteed before any work starts
WHAT USUALLY BREAKS
They love the sofa. They abandon at the freight quote.
Six things we see on almost every home audit.
01
Configurators that are just dropdowns
Six dropdowns and no preview. Visual configurators with live price and imagery turn browsing into carts.
02
Freight as a surprise
Delivery costs appear at the last step. Zone-based rates and white-glove options shown on the PDP keep the order.
03
No swatch program
Fabric decisions made from a JPEG. Free or low-cost swatches with follow-up flows convert at multiples of cold traffic.
04
Financing hidden
Monthly-payment options buried below the fold. Affirm or Shop Pay Installments shown with the price change AOV.
05
Showrooms that do not connect
Online and in-store customers in separate systems. Shopify POS and pickup flows join them.
06
Email that ends at purchase
No care, review or room-completion flows for a customer who just spent $3,000.
BY STAGE
What home brands need from first launch to Plus.
LAUNCH · UNDER $1M
A store that explains the product
Clear PDPs, swatches, financing, delivery rates on the page and the first Klaviyo flows.
SCALING · $1M–$10M
Systems for scale
PLUS · $10M+
Plus and omnichannel
Checkout Extensibility, POS and showroom pickup, Markets, ERP integration and a retainer that runs it.
SERVICES THAT MATTER
Services that matter for home brands.
HOME
4 questions
Can you build a product configurator?
Yes — from option-based configurators on the theme to custom-built visual configurators on Hydrogen.
How do you handle freight?
We set up freight and delivery-zone rates at checkout, so large items show the right delivery cost and options before payment, and connect your carrier or delivery partner where possible.
Do you connect showrooms?
Yes. Shopify POS can run showroom sales on the same inventory as online, with pickup and ship-from-showroom options. See Shopify POS.
What does a home store build cost?
Store builds start at $10,000 and migrations at $2,500, fixed price. Configurators, swatches and financing add scope. See pricing or the website cost calculator.
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977