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“Working with Creative Labs has been a game-changer for our business.”
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Poplar Forest Nursery TeamPoplar Forest Nursery
B2b & wholesale
Shopify Plus B2B: company accounts, price lists, net terms.
Wholesale and dealer portals on Shopify Plus, with the rules your sales team actually uses: catalogs, quantity rules, payment terms, reps.
B2B stores for brands like
How it works
We set up Company accounts with the right Price lists, give dealers a Portal that replaces the PDF order form, and keep retail untouched.
#wholesale
Creative Labs agent↻ Replay
You10:02
Dealers still email orders. Can they just order online with their terms?
CL agent10:03
Set up 42 companies in Shopify B2B with 3 price lists, net-30 on approved accounts, and a reorder-from-history page. First week: 61% of dealer orders came through the store.
Message #wholesale
Inside a b2b build
Drag to see the dealer portal before and after.
Four B2B stores we built. Pick a client, then drag.
solariko.com
Solariko
Dealer portal with company accounts, net-30 terms and tiered price lists
1
Company structure and price lists modeled from the ERP
2
Portal built on Plus B2B, no third-party app
3
Reps, quotes and draft orders wired into the flow
Our process
How a B2B build runs.
About 6 weeks on Plus. Coloured bars are our work, grey ones are yours.
B2B ON PLUSAUDIT, BUILD AND MEASURE
WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5
WEEK 6
Y
You
Access, approvals
Access
Approve
Launch
M
Model
Companies, catalogs, terms
Data model
B
Build
Portal, price lists, rules
Portal build
Rules + terms
Q
QA
Orders, terms, reps
QA + launch
Point at any part to see what happens there.
What we set up
The parts of wholesale that decide dealer orders.
B2B on Shopify works when the catalog, pricing and terms match how dealers already buy.
Company accounts
Locations, buyers and approvers set up from your dealer list.
Price lists
Tiered and per-company pricing, volume breaks, no coupon hacks.
Payment terms
Net-30/60, PO numbers and invoices without a second system.
Quick order
Reorder from history, CSV upload and case-pack quantities.
Catalog rules
Wholesale-only products and minimums without a second store.
Integrations
Orders into your ERP or HubSpot, inventory back to the store.
From our case studies
What B2B on Plus actually did.
Real numbers from dealer stores we built.
6 weeks
Solariko's dealer portal, brief to live
120
dealers onboarded in the first month
−70%
manual order entry for the sales team
0
third-party B2B apps needed on Plus
Rollout log
How we moved Lamiglas dealers online.
Dealers were onboarded in waves, each measured on orders placed online versus by email.
Agreed before launch
01
Dealer list
Companies, locations and buyers, cleaned before import.
02
Price lists
Tiers agreed with sales before launch.
03
Terms
Who gets net-30 and who pays up front.
04
Guardrails
No dealer loses a price they already had.
05
Rollout
Three waves, two weeks apart, support on call.
Results
From the rollout
Headline result
ROLLED OUT61%
Dealer orders online
Share of dealer orders placed through the store in the first month, from zero.
Email and phone39%
Online61%
Test
Result
Decision
Wave 1 — 20 top dealers
78%
✓ WINordering online
Done
Wave 2 — regional
55%
✓ WINordering online
Done
Reorder from history
+34%
✓ WINrepeat orders
Kept
CSV upload
Low use
✓ WIN3 dealers
Kept, low priority
Want more examples?
A few of our recent B2B builds.
01 / 03
Pricing
One project, or a team every month.
Fixed price for the project, or a subscription that keeps shipping after launch.
One-time project
$10,000
from
A B2B store or portal on Shopify Plus, with company accounts, price lists and terms.
✓Company and catalog model
✓Price lists and quantity rules
✓Net terms and payment rules
✓Rep and quote flows
✓60-day support
Subscription
$3,000
/ month
Development subscription for B2B stores that keep adding rules.
✓Senior Shopify engineer
✓Updates every 24–48 hours
✓ERP and CRM integrations
✓Pause or cancel monthly
Quality
What every B2B store is checked for.
Company accounts
Locations, buyers, roles tested.
Price lists
Tiered and per-company pricing verified.
Quantity rules
Minimums, increments, case packs.
Payment terms
Net terms, deposits, PO numbers.
Catalog visibility
Right products per company.
Reps
Draft orders and quotes on behalf of buyers.
Tax exemption
Certificates and exemptions handled.
ERP sync
Orders and inventory reconciled.
Words from the brands we've built for
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“Creative Labs has elevated our online presence to a whole new level.”
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Care Hope College AdministrationCare Hope College
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“Creative Labs exceeded our expectations in delivering a secure, user-friendly platform.”
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Cellocity TeamCellocity
Still got questions?
Your questions about B2B
Do I need Shopify Plus for B2B?
For native B2B, yes: company accounts, price lists and payment terms are Shopify Plus features. Smaller wholesale programs can run on other plans with an app.
Can B2B and DTC run on one store?
Yes. On Shopify Plus, B2B and DTC can share one store and catalogue, with trade customers seeing their own prices and terms when they log in.
How do net terms work on Shopify?
On Shopify Plus B2B, you assign payment terms such as net 30 to approved company accounts. They check out without paying upfront and Shopify tracks the invoice due date.
Can dealers see different prices?
Yes. Price lists are assigned per company or location, so each dealer sees their own prices, quantity rules and catalogue.
Does it connect to my ERP?
Usually, yes. We connect Shopify to your ERP through its API, a connector or middleware, keeping orders, inventory and customers in sync. The right route depends on your ERP.
What does a B2B build cost?
It depends on how many companies, price lists and integrations you need. We give one fixed price after an audit. See pricing.
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977