OVERVIEW
Hush: cooling bamboo sheets and the seasonal-drop storefront behind a Canadian sleep brand
Hush is redefining the science of sleep — cooling bamboo sheets, weighted blankets, mattresses and toppers, sold across Canada in seasonal colour drops.
100%
Viscose bamboo in the Iced cooling sheets
Seasonal drops
New colours launched as merchandising events
Bundle & save
Bedding bundles that lift order value
Hush
“At Hush, we're redefining the science of sleep. Our mission is simple: to help you achieve your best rest yet.”
Hush
Our Story · hush.ca
01
About the project
Hush is a Canadian sleep brand: Iced cooling bamboo sheets, weighted blankets, mattresses, toppers and accessories, with new colour drops every season and bundle-and-save merchandising. The storefront has to launch drops cleanly, manage variants across many colours and keep PDPs fast.
What we built: a storefront built for drops · colours, sizes and availability at a glance · bedding bundles as a first-class path · fast pages on a media-rich store. Performance figures are reported once the client shares analytics.
Client
Hush
Industry
Sleep & bedding · Canada
Platform
Shopify Plus
Services
A storefront built for drops · Colours, sizes and availability at a glance · Bedding bundles as a first-class path · Fast pages on a media-rich store
Timeline
2024 – 2025
02
The challenge
Seasonal colour drops on a variant-heavy catalogue, without slowing the PDP.
Every sheet set carries many colours and sizes, several sold out at any time. Drops and bundles needed to launch without a developer and the PDP had to stay fast and clear about availability.
“Four new Fall Iced colours. Shop now.”
Hush · announcement bar
Volume without speed
High order counts on a theme that had grown slow and app-heavy.
Leaky checkout
Extra steps and unclear shipping pushed carts to abandon.
Hard to merchandise
Drops, bundles and sales needed a developer every time.
Nothing to measure
Analytics did not tie campaigns to revenue.
03
How it started
It started with a free store audit of Hush's existing storefront — what shoppers do on mobile, where the cart leaks, and what the team cannot change without a developer.
Rather than pitch the whole build up front, we proposed a focused sprint: fix the highest-impact pages first on Shopify Plus, then extend to the full catalogue once the team was comfortable running it.
Haniel Singh · Creative Labs
Free store audit · Hush
1. Volume without speed: High order counts on a theme that had grown slow and app-heavy.
2. Leaky checkout: Extra steps and unclear shipping pushed carts to abandon.
3. Hard to merchandise: Drops, bundles and sales needed a developer every time.
Watch the 3-minute audit04
Finding the direction
Before touching templates we agreed on one visual language for Hush: the brand's own photography, its own words, and a layout that puts proof where decisions happen.
We prototyped the homepage and the hero product page in the first two weeks and locked the system before building out collections.
05
What we built
Six moves, from the storefront to the flows that bring shoppers back.
SHOPIFY PLUS
A storefront built for drops
Launch-ready sections for new colours and seasonal campaigns.
VARIANT PDP
Colours, sizes and availability at a glance
Swatch-led PDPs that handle sold-out variants gracefully.
BUNDLE & SAVE
Bedding bundles as a first-class path
Bundle collections with visible savings.
SPEED PROGRAM
Fast pages on a media-rich store
Optimised images and theme performance work.
COMPLETE YOUR BED
Cross-sell in the flow
Complementary products surfaced on the PDP.
LAUNCH & CARE
Launched, then looked after
Ongoing care around every seasonal drop.
06
The result
Hush launches colour drops and bundles from the admin, on PDPs that stay fast with dozens of variants.
Performance metrics to be added from Hush's Shopify analytics. Facts above are from hush.ca.
100%
Viscose bamboo in the Iced cooling sheets
Seasonal drops
New colours launched as merchandising events
Bundle & save
Bedding bundles that lift order value
KEEP READING
More case studies
Planning something similar? Browse more of our work or see pricing.
Airmoto — A single-product launch that grew into a 32-product inflator…
View case study →
MirrorMate — A build-your-frame configurator for a 20-year-old DIY…
View case study →
Peekaboo Pillow — A 48-hour launch for an organic infant lap pillow
View case study →
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977