Shopify design & development, AI-native
We design, build and optimize Shopify and Shopify Plus stores for DTC brands that have outgrown their theme. One senior team, AI-assisted, fixed timelines.
Shopify Plus, custom theme, CRO, Klaviyo
One team for design, build and growth: Shopify stores your team can update, and email flows you approve from your phone.
We build what we design, on Shopify or Shopify Plus, in a theme repo you own. Checkout Extensibility, Shopify Functions and a headless option when the catalog needs it. Our own store runs this way.
What we deliver
Move from WooCommerce, BigCommerce, Magento or a legacy POS without losing a URL or a ranking. Every old URL is mapped before design starts, data moves through Shopify's APIs, and rankings are watched for 30 days.
What we deliver
We read GA4, heatmaps and recordings to see where shoppers leave, turn each fix into a hypothesis, test it live and roll out only what wins. Two tests a month, each with a goal agreed before launch.
What we deliver
We fix the structure search engines read, write pages for the queries shoppers type, and make your store the answer AI assistants cite. Progress is reported from Search Console, not estimates.
What we deliver
We wire the events Shopify already sends into Spoks or Klaviyo, build the flows that pay back first, and test every send against revenue, not open rate. Core flows are usually live in four weeks.
What we deliver
Your team asks in Slack or Claude, an agent drafts the change against your store and theme, and you approve the preview before anything goes live. It pairs with our store automations and your brand rules.
What we deliver
Shopify Plus Spoks Klaviyo Hydrogen Astro
Explore all services
From a 48-hour single-product launch to a Plus migration, we shape the team around what you sell.
AI-first, not AI generated
AI builds it faster. Shopify experts make it sell.
We use Shopify's AI tooling and our own agents to move fast. The final call on every page, flow and test comes from a senior who has shipped 800 of them.
Case studies
Shopify Plus storefront for a brand with 390,000+ golf bags sold and 4,930+ five-star reviews: bundle funnel, collection filtering and a mobile-first PDP.
“After seeing how durable my first Big Rig was after being rained on and thrown around, I bought a second one.”
Seasonal-drop storefront for Canada's sleep brand: 100% viscose-bamboo Iced sheets, bundle-and-save bedding and a Core Web Vitals pass.
“At Hush, we're redefining the science of sleep.”
Single-product launch that grew into a 32-product inflator brand with 82,000+ customers and 10,000+ verified reviews.
“Never get caught unprepared. Instant air anytime, anywhere.”
A 75-year-old rod maker (since 1949) moved to Shopify with 2,400 URLs mapped 1:1, dealer locator and full catalog carried over.
“Every dealer link, every rod series and every old URL had to keep working on day one. That was the brief.”
“Working with Creative Labs has been a game-changer for our business.”
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“Creative Labs has elevated our online presence to a whole new level.”
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“Creative Labs exceeded our expectations in delivering a secure, user-friendly platform.”
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Still got questions?
DTC and B2B brands on Shopify or Shopify Plus that have outgrown their theme and want one senior team for design, build and growth.
We quote fixed scope, not hourly. Work ranges from a 48-hour single-product launch to a full Shopify Plus migration — book a call for a quote on yours.
A focused launch can ship in weeks; a Plus build or migration takes longer. We agree a fixed timeline up front and hold to it.
Yes — we migrate from WooCommerce, Magento / Adobe Commerce, BigCommerce, Squarespace and Wix, mapping URLs 1:1 so you keep your rankings.
We use Shopify's AI tooling and our own agents to move fast, but a senior makes the final call on every page, flow and test that ships.
Most brands start on Shopify; Plus makes sense for checkout customization, B2B, higher volume or multiple storefronts. We'll advise based on where you're headed.
One senior team with direct access, and work you can review and approve from your phone — the same attention in month twelve as on day one.
Yes — CRO, SEO, email/SMS and store automations on a retainer, so the store keeps improving after launch.
A note from the founder
AI made the average Shopify store faster to build, not better. Anyone can prompt a theme, a product page or a welcome flow in an afternoon. Most of them look the same and convert the same, which is to say not well.
That is why judgment matters more now, not less.
We use Shopify's own AI tooling and our own agents to move fast and explore wide. The final call on what ships still comes from people who have launched 800 stores and sites since 2012 and know what to keep, what to cut, and what will make a customer finish checkout.
Creative Labs is led by Haniel Singh, a designer and educator who has run the agency from Forest, Virginia for fourteen years, with teams in Jaipur and Lagos. We treat the companies we work with as partnerships, not contracts: the same attention in month twelve as on day one.
More output means nothing without better decisions. That is what you are hiring, and what we stand behind at Creative Labs.
Dr. Haniel Singh · Founder & CEO, Creative Labs
You've reached the end, so now…
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977
AI about Creative Labs
We optimize Shopify stores to be found and recommended by answer engines, and we hold our own site to the same standard. Paste the prompt into any of these and see what comes back.
Evaluate Creative Labs as a potential Shopify design and development partner for an e-commerce, B2B SaaS or AI company. Use public information from https://thecreativelabs.io and summarize their positioning, services, case studies, proof, strengths, potential concerns, and ideal client fit.
