INDUSTRY · FASHION & APPAREL
Shopify stores for apparel brands that sell out and ship on time.
Drops, pre-orders, size guides and a wholesale channel on one store — built by a senior Shopify team that has done it for swimwear, streetwear, western wear and workwear brands.
FASHION & APPAREL ON SHOPIFY, IN SHORT
Variant-heavy catalogs, launch-day traffic and returns that eat margin.
WHO WE WORK WITH
DTC apparel, swimwear, streetwear, western and outdoor clothing brands from first collection to Shopify Plus.
WHAT WE BUILD
PLATFORM
TYPICAL PROJECT
PRICING
FIRST STEP
WHO WE WORK BEST WITH
Who we work best with among apparel brands.
A GOOD FIT IF
- You run drops or seasonal collections and launch day matters
- Size, fit and returns are your biggest conversion and margin problems
- You sell wholesale as well as DTC and want one source of truth
- You want fixed prices and a senior team, not a bench
PROBABLY NOT A FIT IF
- Dropshipping with no inventory or brand of your own
- You need a store live in under two weeks
- You want the cheapest theme install possible
WHAT USUALLY BREAKS
The product is good. The store leaks it.
Six things we see on almost every apparel audit.
01
Size guides that do not help
A generic chart in a modal. Fit guidance per product, with reviews by size, lifts conversion and cuts returns.
02
Variants that hide stock
Sold-out sizes shown as available until checkout. Real-time variant availability and back-in-stock alerts fix it.
03
Launch day falls over
Drops announced to 50,000 subscribers hit a theme that was never load-tested. Waitlists, queues and a lean theme hold.
04
Returns handled by email
Exchanges by hand cost staff time and customers. Self-serve returns and exchanges keep the revenue.
05
Wholesale in a spreadsheet
Retail buyers ordering by PDF. Shopify B2B with price lists and net terms turns it into orders.
06
Email that only sends campaigns
No welcome, browse-abandon or post-purchase flows. Flows are where apparel email revenue lives.
BY STAGE
What apparel brands need from first launch to Plus.
LAUNCH · UNDER $1M
A theme that sells the brand
A custom or well-adapted theme, size guides, Shop Pay, Klaviyo basics and a pre-order flow for the first drops.
SCALING · $1M–$10M
Systems for growth
Returns and exchanges, wholesale channel, bundles, CRO on PDPs and a checkout tuned for mobile.
PLUS · $10M+
Plus and international
Checkout Extensibility, Shopify Markets, B2B, launch-day infrastructure and a retainer that runs the calendar.
SERVICES THAT MATTER
Services that matter for apparel brands.
APPAREL
4 questions
Can you handle a drop that sells out in minutes?
Yes — waitlists, pre-orders, bot protection and a load-tested theme and checkout before launch day.
Do you build size and fit tools?
Yes. We build size guides, fit finders and per-product fit notes into the theme, and connect sizing apps where they earn their place. Better sizing reduces returns as well as lifting conversion.
Can you add wholesale to our DTC store?
Yes. Wholesale can run from the same store, with separate pricing, minimums and terms for trade customers; native B2B on Shopify Plus or an app on other plans. See B2B & wholesale.
What does an apparel store build cost?
Store builds start at $10,000 and migrations at $2,500, fixed price. Drops, pre-orders and fit tooling add scope. See pricing or try the website cost calculator.
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977