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“Working with Creative Labs has been a game-changer for our business.”
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Poplar Forest Nursery TeamPoplar Forest Nursery
Email programs for brands like
How it works
We wire the Events Shopify already emits, build the Flows that pay back first, and test every Send against revenue, not open rate.
#lifecycle
Creative Labs agent↻ Replay
You10:02
Abandoned cart emails go out but revenue from them is tiny.
CL agent10:03
Flow fires 24h after abandonment with one email. Rebuilt: 3 touches at 1h, 20h, 3d, SMS on the second, dynamic cart with the exact variant. Spoks reports 11.4% of revenue from this flow after 30 days.
Message #lifecycle
Inside an email program
Drag to see the flow before and after.
Four programs we built. Pick a client, then drag.
oteria.com
Oteria
Six flows on Klaviyo now driving 31% of revenue
1
Segments and events mapped from Shopify first
2
Six core flows designed in the brand system
3
Campaign calendar and SMS consent done right
Our process
How an email program runs.
Core flows live in 4 weeks, campaigns monthly. Coloured bars are our work, grey ones are yours.
EMAIL & SMS PROGRAMAUDIT, BUILD AND MEASURE
WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5
WEEK 6
WEEK 7
WEEK 8
WEEK 9
WEEK 10
WEEK 11
WEEK 12
Y
You
Access, approvals
Access
Approve
Review
S
Setup
Events, segments, consent
Setup
F
Flows
Six core flows
Flows 1–3
Flows 4–6
C
Campaigns
Monthly calendar
Campaigns
Campaigns + tests
Point at any part to see what happens there.
What we build
The six flows that pay for the rest.
Most lifecycle revenue comes from a handful of flows. We build those first and measure each one.
Welcome
Signup forms and a series that sells the first order, not the brand story.
Abandoned checkout
Email and SMS tied to the real cart, with the variant and the shipping promise.
Browse abandonment
Product-level nudges for shoppers who looked twice.
Post-purchase
Thank-you, how-to and the review ask, timed to delivery.
Winback
Replenishment and lapsed-customer offers from real order data.
Campaign calendar
Launches and promos planned a month out, segmented, tested.
From our case studies
What email actually drove.
Attributed revenue from the platform, not estimates.
31%
of Oteria's revenue from flows
6
core flows live in four weeks
42%
welcome-flow open rate on Radford
4.1×
ROI on SMS for Hush's drops
Flow log
What lifecycle did for Proof Hard Ice Cream.
Every flow is logged with its share of revenue, so the team knows which ones to keep investing in.
Agreed before launch
01
Platform
Spoks or Klaviyo, chosen for the catalog and the team.
02
Events
Which Shopify events trigger what.
03
Consent
Email and SMS opt-in wired at signup and checkout.
04
Guardrails
Frequency caps and unsubscribe watch.
05
Attribution
Revenue counted on click, 5-day window, no double counting.
Results
From the rollout
Headline result
ROLLED OUT34%
Revenue from flows
Share of store revenue attributed to automated flows after 90 days, up from 8%.
Before8%
After 90 days34%
Test
Result
Decision
Abandoned checkout, 3 touches
11.4%
✓ WINof revenue
Kept
Welcome series with first-order offer
7.9%
✓ WINof revenue
Kept
Post-purchase replenishment
6.1%
✓ WINof revenue
Kept
Weekly “new flavours” campaign
−2.3%
✕ LOSSunsubscribes up
Reworked
Want more examples?
A few of our recent email programs.
01 / 03
Pricing
A program, or a flow setup.
Fixed price for the project, or a subscription that keeps shipping after launch.
Subscription
$2,200
/ month
A monthly email and SMS program: campaigns, flow tuning and tests, designed in your brand.
✓4 campaigns a month
✓Flow tuning and A/B tests
✓SMS campaigns
✓Monthly report
✓Pause or cancel monthly
One-time project
$4,200
flow setup
Six core flows designed, built and tested on Spoks or Klaviyo.
✓Events and segments
✓Welcome, browse, cart, post-purchase, win-back, VIP
✓Templates in your brand
✓Consent and deliverability set up
Quality
What every flow is checked for.
Shopify events
Triggers on real store events.
Consent
Email and SMS consent captured correctly.
Deliverability
DMARC, warm-up, list hygiene.
Mobile first
Designed at 390px.
Tested
Every flow sent to a test account.
Measured
Attributed revenue in the platform.
Brand system
Templates from your design system.
You own it
Account in your name.
Words from the brands we've built for
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“Creative Labs has elevated our online presence to a whole new level.”
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Care Hope College AdministrationCare Hope College
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“Creative Labs exceeded our expectations in delivering a secure, user-friendly platform.”
Read full quote
Cellocity TeamCellocity
Still got questions?
Your questions about email & SMS
Klaviyo or Spoks, which should I use?
Either can work. Klaviyo is the bigger platform with more integrations; Spoks offers flat pricing. We recommend one based on your list size, flows and budget.
How many flows do I need?
Start with six core flows: welcome, browse abandonment, cart abandonment, post-purchase, win-back and a sunset for unengaged subscribers. Most of the revenue comes from those before any campaigns.
Do you write and design the emails?
Yes. We write and design the emails in your brand system and test them before they send.
How do you handle SMS consent?
We collect SMS consent with clear opt-in language at signup and checkout, honour opt-outs automatically and keep consent records in your email platform. Final legal wording stays with your counsel.
Can you migrate from Mailchimp?
Yes. We move your lists, segments and consent status, then rebuild flows and templates on Spoks or Klaviyo.
What does an email program cost?
Flow builds are scoped as a project, and ongoing campaigns as a monthly retainer. See pricing.
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977