OVERVIEW
Airmoto: a single-product launch that grew into a 32-product inflator brand with 82,000+ customers
Airmoto is the best-selling portable air pump — inflate tires, bikes and more in minutes — now a full line of inflators, tools and accessories.
82,000+
Customers who trust Airmoto
10,000+
Verified customer reviews
32+
Products including inflators, tire tools and accessories
Airmoto
“Never get caught unprepared. Instant air anytime, anywhere, with a push of a button.”
Airmoto
Brand promise · getairmoto.com
01
About the project
Airmoto started as one portable smart tire inflator and grew into a brand with 32+ products, 82,000+ customers and 10,000+ verified reviews. The store carries a 90-day money-back guarantee and a one-year warranty, free shipping over $100 and a mission around safety on every journey.
What we built: a hero-product homepage with a catalogue behind it · guarantee, warranty and reviews up front · '82 sold in the last hour' and 10,000+ reviews · tools and accessories in the flow. Performance figures are reported once the client shares analytics.
Client
Airmoto
Industry
Portable inflators · DTC
Platform
Shopify
Services
A hero-product homepage with a catalogue behind it · Guarantee, warranty and reviews up front · '82 sold in the last hour' and 10,000+ reviews · Tools and accessories in the flow
Timeline
2024 – 2025
02
The challenge
From a single-product page to a catalogue, without losing the launch-page conversion rate.
Single-product pages convert because they focus. Adding inflators, tools and accessories risked diluting that. The store needed a hero product path that still converts and a catalogue that cross-sells.
“Confidence on every journey.”
Airmoto · About
Dated storefront
The previous store no longer matched the brand or the way its customers shop on mobile.
Slow pages
Heavy media and app bloat pushed load times past where shoppers wait.
Hard to merchandise
Launches and promotions needed a developer every time.
Nothing to measure
No clean analytics meant nobody could say what the store was doing.
03
How it started
It started with a free store audit of Airmoto's existing storefront — what shoppers do on mobile, where the cart leaks, and what the team cannot change without a developer.
Rather than pitch the whole build up front, we proposed a focused sprint: fix the highest-impact pages first on Shopify, then extend to the full catalogue once the team was comfortable running it.
Haniel Singh · Creative Labs
Free store audit · Airmoto
1. Dated storefront: The previous store no longer matched the brand or the way its customers shop on mobile.
2. Slow pages: Heavy media and app bloat pushed load times past where shoppers wait.
3. Hard to merchandise: Launches and promotions needed a developer every time.
Watch the 3-minute audit04
Finding the direction
Before touching templates we agreed on one visual language for Airmoto: the brand's own photography, its own words, and a layout that puts proof where decisions happen.
We prototyped the homepage and the hero product page in the first two weeks and locked the system before building out collections.
05
What we built
Six moves, from the storefront to the flows that bring shoppers back.
SHOPIFY BUILD
A hero-product homepage with a catalogue behind it
The flagship inflator still owns the first screen; the range sits one scroll down.
TRUST
Guarantee, warranty and reviews up front
90-day guarantee, 1-year warranty and review counts on the PDP.
SOCIAL PROOF
'82 sold in the last hour' and 10,000+ reviews
Live social proof and review widgets integrated.
CROSS-SELL
Tools and accessories in the flow
Accessories offered on PDP and in cart.
CONTENT
Blog and FAQ for search
Use-case content supports organic traffic.
LAUNCH & CARE
Launched, then looked after
Ongoing care keeps launches and offers current.
06
The result
Airmoto kept its launch-page focus while growing to 32+ products — with 82,000+ customers and 10,000+ reviews on the record.
Performance metrics to be added from Airmoto's Shopify analytics. Facts above are from getairmoto.com.
82,000+
Customers who trust Airmoto
10,000+
Verified customer reviews
32+
Products including inflators, tire tools and accessories
KEEP READING
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Planning something similar? Browse more of our work or see pricing.
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977