OVERVIEW
Sunday Golf: 390,000+ golf bags sold, award-winning for 3+ years, on a Shopify Plus storefront
Sunday Golf designs lightweight golf bags and gear for the weekend golfer — 4.7-rated, 390,000+ bags sold, award-winning three years running.
390,000+
Golf bags sold
4.7
Average rating across 4,930+ five-star reviews
3+ yrs
Award-winning golf bags
Sunday Golf
“After seeing how durable my first Big Rig was after being run over by my Bronco… I elected to replace it with another one. Hands down the toughest bags.”
Roger Akers
Verified customer review · sundaygolf.com
01
About the project
Sunday Golf makes lightweight stand, cart, par-3, kids and premium bags with an 'Enjoy More' brand promise. With 390,000+ bags sold, 4,930+ five-star reviews and awards three years running, the storefront has to merchandise bundles, 'we made too much' sales and new models like the Big Rig at scale.
What we built: categories golfers recognise · bag plus accessories · 4,930+ five-star reviews on the page · press and awards. Performance figures are reported once the client shares analytics.
Client
Sunday Golf
Industry
Golf bags · DTC
Platform
Shopify Plus
Services
Categories golfers recognise · Bag plus accessories · 4,930+ five-star reviews on the page · Press and awards
Timeline
2024 – 2025
02
The challenge
A loved brand with a bag for every golfer — and a storefront that had to keep up with demand.
Multiple bag categories, bundles, clearance and a stream of new models. The store needed category clarity, bundle-and-save paths and review-led PDPs that load fast on mobile.
“Enjoy more. Designed fore the weekend.”
Sunday Golf · brand promise
Volume without speed
High order counts on a theme that had grown slow and app-heavy.
Leaky checkout
Extra steps and unclear shipping pushed carts to abandon.
Hard to merchandise
Drops, bundles and sales needed a developer every time.
Nothing to measure
Analytics did not tie campaigns to revenue.
03
How it started
It started with a free store audit of Sunday Golf's existing storefront — what shoppers do on mobile, where the cart leaks, and what the team cannot change without a developer.
Rather than pitch the whole build up front, we proposed a focused sprint: fix the highest-impact pages first on Shopify Plus, then extend to the full catalogue once the team was comfortable running it.
Haniel Singh · Creative Labs
Free store audit · Sunday Golf
1. Volume without speed: High order counts on a theme that had grown slow and app-heavy.
2. Leaky checkout: Extra steps and unclear shipping pushed carts to abandon.
3. Hard to merchandise: Drops, bundles and sales needed a developer every time.
Watch the 3-minute audit04
Finding the direction
Before touching templates we agreed on one visual language for Sunday Golf: the brand's own photography, its own words, and a layout that puts proof where decisions happen.
We prototyped the homepage and the hero product page in the first two weeks and locked the system before building out collections.
05
What we built
Six moves, from the storefront to the flows that bring shoppers back.
SHOPIFY PLUS
Categories golfers recognise
Cart, stand, par-3, kids and premium bags as the navigation.
BUNDLE & SAVE
Bag plus accessories
Bundle collections with visible savings.
REVIEWS
4,930+ five-star reviews on the page
Review widgets and verified badges on PDPs.
AS SEEN ON
Press and awards
Golf Digest, Golf, Sports Illustrated and awards in the trust bar.
WE MADE TOO MUCH
Clearance as a feature
A dedicated clearance collection the team runs.
LAUNCH & CARE
Launched, then looked after
Ongoing care around every model launch.
06
The result
Sunday Golf's storefront carries the proof — 390,000+ bags, 4.7 stars, three years of awards — on every page.
Performance metrics to be added from Sunday Golf's Shopify analytics. Facts above are from sundaygolf.com.
390,000+
Golf bags sold
4.7
Average rating across 4,930+ five-star reviews
3+ yrs
Award-winning golf bags
KEEP READING
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Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
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Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977