ABOUT CREATIVE LABS
Stores built to convert,by one senior team.
Design, build and growth for Shopify brands that need the numbers to move.
About us
THE TEAM BEHIND THE WORK
- 800+
- Stores shipped since 2012
- $600M+
- Revenue run through stores we built
- 10+
- Senior designers and developers
- 3
- Studios, 22 hours of coverage a day
We care how a store looks, and just as much how fast it loads, how it converts, and whether the team can run it without us.
Most clients come to us when the store they have is holding the brand back: slow, hard to edit, leaking carts. Many stay for CRO, SEO, lifecycle and the next platform move as the company grows.
- FOREST, VA· HQ
- LAGOS· STUDIO
- JAIPUR· ENGINEERING
THE PRINCIPLES BEHIND THE WORK
How we work
Numbers over opinions
A store is not finished when the mockups look good. Every decision is tied to a metric we check after launch: conversion, speed, revenue per session.
Stay close to the build
Design and development are the same team here. The people in the Figma review are the people in the theme repo, through QA, launch and the 30-day watch.
Fixed scope, fixed price
You know the number before we start. Changes are quoted, not absorbed into hours, and nothing is billed by the hour unless you buy hours.
Own the outcome
Clients do not hire us for tickets. They hire us to get a launch, a migration or a conversion target across the line, and we stay until it is.
WORKING WITH AI
A team thatbuilds with AI.
AI is part of everyday work here, from research to theme code and QA. We test new tools before being told to, and the final call still comes from a person who has shipped a store.
WHAT STAYS HUMAN
- Judgement
- Taste
- Accountability
The tools we use
Mostly Claude and Claude Code, for research, copy, theme code and QA. Cursor and Figma AI when they fit. Tools change; the review step does not.
Our own agents
The studio runs on its own skills and agents: a store-audit agent, a migration checker, a Slack agent that drafts theme changes. They read our playbooks before they start.
Our own site
This website is edited with Claude. We ask for a page or a fix, review the preview and ship it. The same setup we build for clients.
People sign off
Agents draft. A senior reviews every change, fixes what the agent got wrong, and approves it before it reaches a store.
☁ 58°FForest, Virginia
Inside the studio
Where the team meets, records audits, runs client reviews and ships launches.
Read more about our Forest studio, Lagos and Jaipur, or see where our clients are.
WHAT IT IS LIKE TO WORK HERE
Team culture
Home base, not headquarters
We are remote-first across three time zones, but not avatars in Slack. Each studio is a place to meet, record, run reviews and reset when async work goes flat.
Keep upgrading
Shopify, Hydrogen, AI, CRO: there is always something new. Everyone gets credit for courses, tools and certifications, and we like people who test them before being told to.
High standards, low ego
Taste matters here, but so does being easy to work with, sharing feedback clearly, and making the people around you better.
Rest is part of the work
Real time off when you need a break, and the expectation that you take it. Rested people ship better stores.
Our Team
THE PEOPLE BEHIND CREATIVE LABS
Designers, developers and operators working as one team, from audit to launch.
You are not hiring a freelancer or a loose network. You are getting a senior team across design, theme development, headless, CRO, SEO and lifecycle, assembled around the store you actually have.
Haniel SinghFounder & CEO
AtulHead of SEO & AEO
MichaelHead of Design
BernardOperations Leads
KocciLead Brand Strategist
SourabhCRO & Analytics Lead
EstherLifecycle & Email & QA
A store should not stopat the launch.
We do not build things just to hand them off. We shape the store, build it, and stay close enough to the numbers for it to actually keep selling.
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977