SQUARESPACE & WIX TO SHOPIFY MIGRATION
Squarespace or Wix to Shopify, when the store outgrows the site builder
Site builders are great until the catalog, the checkout or the apps hold you back. We rebuild on Shopify, move products, customers and orders, and keep every URL that ranks.
Squarespace · Wix
ShopifySQUARESPACE / WIX → SHOPIFY
Peekaboo Pillow · 48-hour launch · 0 rankings lost
TYPICAL TIMELINE
3 to 6 weeks for a typical small catalog
COST
Quoted after the catalog and page inventory
SEO RISK
Medium — builder URLs rarely match Shopify’s, so every page gets a mapped 301
MOVES CLEANLY
Products, variants, customers and orders
MUST BE REBUILT
Design, pages, forms and any builder-only features
IN SHORT · CHECKED OCTOBER 2026 AGAINST SQUARESPACE, WIX AND SHOPIFY DOCS
A Squarespace or Wix to Shopify migration is a redesign plus a data move. Both builders export products as CSV and customers and orders with limits, which we clean and import. Nothing visual carries over, so the store is rebuilt on a Shopify theme with sections your team can edit. Builder URLs rarely match Shopify’s, so every page, product and blog post gets a one-to-one 301 before launch.
WHY TEAMS MOVE
Why teams outgrow Squarespace and Wix
01
A checkout you can’t improve
Builder checkouts are fixed. Shopify’s converts better out of the box, adds Shop Pay, and can be shaped on Plus.
02
Apps that don’t exist
Subscriptions, bundles, reviews, loyalty, B2B: the serious tools are built for Shopify. Builders have a thin app layer.
03
Speed and Core Web Vitals
Builder templates ship heavy scripts you can’t remove. Shopify themes can be made fast and kept fast.
04
Scaling and reliability
Variant caps, inventory limits and a flat product model stall growing catalogs. Shopify’s product model grows with you.
OLD VS NEW
Squarespace / Wix vs Shopify, for this move
Squarespace / Wix
Shopify
Upkeep
Hosted; design locked to the builder
Hosting, security and updates handled by Shopify
Editing
Drag-and-drop editor, no developer needed
Theme editor and sections; merchants edit layouts themselves
Catalog & orders
Simple products with limited variants
Native products, variants, customers and orders
Checkout
Fixed hosted checkout
Hosted, high-converting checkout, PCI handled
Apps & extending
A thin app layer
Vetted App Store, Functions and custom code
Redirects
Per-page redirect settings
Built-in URL redirects, imported from a CSV
WHAT MOVES, WHAT DOESN’T
What comes across from a site builder
Builders export your catalog, not your design. Plan for a fresh build on Shopify and a careful move of customers and orders.
Products & variants
Products and variants export as CSV; we clean, restructure options and import.
Customers & orders
Customers import by CSV; order history imports with an app where the builder allows export.
Content & CMS
Blog posts move over; pages are rebuilt as Shopify sections.
SEO
Titles, descriptions and redirects are set per page and per product; the 301 map imports from CSV.
Theme & storefront
Builder templates don’t carry over; the store is rebuilt on a Shopify 2.0 theme.
Checkout & payments
Checkout moves to Shopify’s hosted checkout; payment and tax settings are reconfigured.
Plugins & extensions
Builder features (forms, bookings, members) are matched to Shopify apps or native features.
CONTENT MODEL
How builder content maps to Shopify
SQUARESPACE / WIX · BEFORE
Products
Products with a few variants and custom forms.
SHOPIFY · AFTER
Products & variants
Products with options, variants and metafields.
SQUARESPACE / WIX · BEFORE
Categories & tags
Store categories and tags.
SHOPIFY · AFTER
Collections
Shopify collections, manual and automated, with the same grouping.
SQUARESPACE / WIX · BEFORE
Customers
Customers and members.
SHOPIFY · AFTER
Customers
Customers with tags and imported order history.
SQUARESPACE / WIX · BEFORE
Posts & pages
Builder pages and blog posts.
SHOPIFY · AFTER
Blog & pages
Shopify pages built from sections, plus blog posts.
PROCESS AND TIMELINE
How we move a Squarespace or Wix store to Shopify
Our usual order for a small store. The design stage is where most of the time goes.
1
WEEK 1Audit & inventory
Crawl every URL, export the catalog and customers, and record titles and rankings. Builder URLs are listed for the redirect map.
2
WEEK 1Redirect map & data model
Decide every URL’s fate (keep, 301 or retire) and map products, collections and content to Shopify before anything is designed.
3
WEEKS 2–3Design system & rebuild
Build type, color and spacing tokens and reusable sections in Shopify, then the templates and collection pages.
4
WEEK 4Data migration
Clean the CSV export, import products and customers, bring orders over with an app, then check items and images by hand.
5
WEEK 5SEO parity & QA
Set titles, descriptions, alt text and schema, import the 301 map, and test every form, link and redirect on a preview theme.
6
LAUNCH + 4 WEEKSLaunch & watch
Launch early in the week, submit the sitemap, then watch 404s, indexing and rankings daily against the baseline.
SEO SAFETY
The pre-launch checklist
Rankings are lost three ways: broken URLs, missing on-page signals, crawl problems. These four stages close all three.
STAGE 1
Before the build
- URL inventory, every live URL listed by template
- Redirect map, one 301 per changed URL
- Trailing slashes and product URL rules
- Category and tag archives kept or redirected
STAGE 2
During the build
- Titles and descriptions per page and product
- Canonicals and structured data
- Image alt text
- A clean, complete sitemap
STAGE 3
Before launch
- 301 map imported and tested
- Forms, links and redirects tested on a preview theme
STAGE 4
After launch
- Submit the sitemap and request indexing
- Watch 404s, indexing and rankings daily
FREE MIGRATION PLANNER
Plan your Squarespace or Wix to Shopify redirects
Enter your store to list every URL, see which keep their path, and get the 301 redirect map.
Run the planner →FREE SEO & AEO CHECKER
Check your new Shopify store for AI answers
See if ChatGPT, Claude, Perplexity and Google AI Overviews can find, read and cite your store.
Run the checker →FAQ
What Squarespace and Wix stores worry about
Not sure which move you need?
We’ll look at your store on a 30-minute call.
Book a callWill we lose our Google rankings?
Not if the redirects and on-page signals are done right. Every changed URL gets a one-to-one 301, and we track rankings, 404s and indexing daily against the pre-launch baseline.
How long does a WooCommerce to Shopify migration take?
4 to 8 weeks for a typical DTC store. Bigger catalogs and B2B take longer; we confirm the timeline after the catalog and URL audit.
How much does a WooCommerce migration cost?
It's quoted after the catalog and URL inventory, because catalog size, plugins to replace and design scope drive the effort.
Will our product URLs change?
Usually, because WooCommerce and Shopify structure URLs differently. Each changed URL gets a one-to-one 301 redirect, imported from a CSV before launch.
Can you redesign the store during the migration?
Yes. WooCommerce themes don't carry over, so the storefront is rebuilt anyway and most teams redesign as part of the move.
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977