INDUSTRY · OUTDOOR & SPORTING GOODS
Shopify stores for outdoor brands with deep catalogs and loyal customers.
Variant-heavy catalogs, fit and spec guides, dealer locators, pre-orders and bundles — built for golf, fishing, cycling, hunting and fitness brands by a team that has done it for Sunday Golf and Lamiglas.
OUTDOOR & SPORTING GOODS ON SHOPIFY, IN SHORT
Specs, variants, dealers and seasons.
WHO WE WORK WITH
WHAT WE BUILD
PLATFORM
TYPICAL PROJECT
PRICING
Store builds from $10k, migrations from $2.5k, growth retainers from $3k a month. Fixed scope, fixed price.
FIRST STEP
WHO WE WORK BEST WITH
Who we work best with among outdoor brands.
A GOOD FIT IF
- Your catalog has hundreds of variants and real specs
- You sell through dealers as well as DTC
- Seasons and launches drive your calendar
- You want one team for store, email and CRO
PROBABLY NOT A FIT IF
- Dropshipping gear with no brand of your own
- You need a store live in under two weeks
- You want the cheapest theme install possible
WHAT USUALLY BREAKS
The gear is right. The PDP cannot explain it.
Six things we see on almost every outdoor audit.
01
Specs buried in a tab
Weight, length, action and compatibility hidden behind “Details”. Structured specs on the PDP and in filters sell the product.
02
Variants that collapse
A rod with 30 length-and-action combinations shown as one dropdown. Variant selectors that guide, with stock per option.
03
No dealer locator
Customers who want to try before buying cannot find a store. A locator that respects dealer relationships helps both channels.
04
Pre-orders by email
Seasonal launches handled manually. Native pre-orders with deposits and clear ship dates.
05
Bundles done with codes
Starter kits built from discount codes and duplicate SKUs. Native bundles with correct inventory.
06
Email that ignores the season
One newsletter a month. Flows timed to seasons, launches and replenishment of consumables.
BY STAGE
What outdoor brands need from first launch to Plus.
LAUNCH · UNDER $1M
A store that explains the gear
Structured specs, guided variants, Shop Pay, pre-orders and the first flows.
SCALING · $1M–$10M
Dealers and seasons
Dealer locator, wholesale channel, bundles, launch-day infrastructure and CRO by category.
PLUS · $10M+
Plus and scale
Checkout Extensibility, Markets, B2B at scale, ERP integration and a retainer that runs the seasonal calendar.
SERVICES THAT MATTER
Services that matter for outdoor brands.
OUTDOOR
4 questions
Can you handle a catalog with thousands of variants?
Yes — variant structure, metafields and filters designed before the theme is built.
Do you build dealer locators?
Yes. We build dealer locators into the theme or connect a locator app, fed from your dealer list so it stays current.
Can you run pre-orders for seasonal launches?
Yes. Pre-orders can take payment now or later, show expected ship dates and keep stock separate from items ready to ship.
What does an outdoor store build cost?
Store builds start at $10,000 and migrations at $2,500, fixed price. Spec tools, dealer locators and wholesale add scope. See pricing or the website cost calculator.
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977