OVERVIEW
Iba Cosmetics: India's No.1 vegan, halal-certified beauty brand, built to convert on Shopify Plus
Iba is India's first halal-certified, PETA-approved vegan cosmetics brand — makeup, skin, hair, body and fragrance sold direct across India.
No.1
India's vegan & halal-certified beauty brand
300+
SKUs across makeup, skin, hair and fragrance
₹199+
Flat-price combos that drive basket size
Iba Cosmetics
“Buy beauty and cosmetics products online from India's No.1 vegan and halal-certified brand — cruelty-free and PETA-certified.”
Iba Cosmetics
Brand promise · ibacosmetics.com
01
About the project
Iba Cosmetics is India's first halal-certified, vegan, cruelty-free beauty brand, with a catalogue spanning long-stay lipsticks, primers, serums, compacts, fragrances and hair and body care. Selling direct across India means high order volumes, aggressive promotions (flat ₹199–₹499 combos) and a shopper who compares shades and reviews before buying.
What we built: a storefront built for shade shopping · flat ₹199–₹499 combos as merchandising blocks · navigation by how people shop · certifications where decisions happen. Performance figures are reported once the client shares analytics.
Client
Iba Cosmetics
Industry
Beauty · India
Platform
Shopify Plus
Services
A storefront built for shade shopping · Flat ₹199–₹499 combos as merchandising blocks · Navigation by how people shop · Certifications where decisions happen
Timeline
2024 – 2025
02
The challenge
A 300-SKU beauty catalogue with promotions that change weekly.
Shade selection, combo pricing and review-led shopping all have to work on a phone in a few taps. The previous store made shade swatches and flat-price combos hard to merchandise and slow to load, and every promotion needed a developer.
“Easy to carry and travel friendly — creamy matte finish, highly pigmented, infused with Vitamin E and shea butter.”
Iba product page · 124 reviews
Volume without speed
High order counts on a theme that had grown slow and app-heavy.
Leaky checkout
Extra steps and unclear shipping pushed carts to abandon.
Hard to merchandise
Drops, bundles and sales needed a developer every time.
Nothing to measure
Analytics did not tie campaigns to revenue.
03
How it started
It started with a free store audit of Iba Cosmetics' existing storefront — what shoppers do on mobile, where the cart leaks, and what the team cannot change without a developer.
Rather than pitch the whole build up front, we proposed a focused sprint: fix the highest-impact pages first on Shopify Plus, then extend to the full catalogue once the team was comfortable running it.
Haniel Singh · Creative Labs
Free store audit · Iba Cosmetics
1. Volume without speed: High order counts on a theme that had grown slow and app-heavy.
2. Leaky checkout: Extra steps and unclear shipping pushed carts to abandon.
3. Hard to merchandise: Drops, bundles and sales needed a developer every time.
Watch the 3-minute audit04
Finding the direction
Before touching templates we agreed on one visual language for Iba Cosmetics: the brand's own photography, its own words, and a layout that puts proof where decisions happen.
We prototyped the homepage and the hero product page in the first two weeks and locked the system before building out collections.
05
What we built
Six moves, from the storefront to the flows that bring shoppers back.
SHOPIFY PLUS BUILD
A storefront built for shade shopping
Product pages lead with swatches, shade names and review counts so shoppers pick the right tone on mobile.
COMBOS & FLAT PRICING
Flat ₹199–₹499 combos as merchandising blocks
Combo and gift-set collections run as editable sections the team updates for every campaign.
SHOP BY FACE
Navigation by how people shop
Face, eyes, lips, skin, hair and fragrance entry points sit alongside bestsellers and must-haves.
REVIEWS & TRUST
Certifications where decisions happen
Halal, vegan and PETA certifications and review counts appear on every PDP, not just the about page.
PERFORMANCE
Fast on Indian mobile networks
Image optimisation and a lean theme keep catalogue pages fast on 4G.
LAUNCH & CARE
Launched, then looked after
Ongoing care keeps promotions, launches and seasonal sets moving without developer tickets.
06
The result
Iba now runs its promotions, combos and launches from the Shopify admin, with a storefront that sells by shade and by face.
Performance metrics to be added from Iba Cosmetics' Shopify analytics. Facts above are from ibacosmetics.com.
No.1
India's vegan & halal-certified beauty brand
300+
SKUs across makeup, skin, hair and fragrance
₹199+
Flat-price combos that drive basket size
KEEP READING
More case studies
Planning something similar? Browse more of our work or see pricing.
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977