OVERVIEW
MirrorMate: a build-your-frame configurator for a 20-year-old DIY brand with 15,000+ five-star reviews
MirrorMate invented the DIY mirror frame kit — 50+ styles, precut with adhesive backing, installed in under 30 minutes without removing the mirror.
15,000+
Five-star reviews
50+
Frame styles, made to order
20 yrs
Transforming bathroom mirrors
MirrorMate
“It's removable, but so good-looking that your landlord may ask you to leave it.”
Press quote
As featured on mirrormate.com
01
About the project
MirrorMate has transformed bathroom mirrors for over 20 years with custom, made-to-order frame kits. The store serves homeowners and a business channel, with a build-my-frame configurator, sample ordering and how-it-works education at its core.
What we built: a configurator for made-to-order kits · confidence before the full order · three steps, shown · a b2b channel inside the store. Performance figures are reported once the client shares analytics.
Client
MirrorMate
Industry
Home improvement · DTC
Platform
Shopify
Services
A configurator for made-to-order kits · Confidence before the full order · Three steps, shown · A B2B channel inside the store
Timeline
2024 – 2025
02
The challenge
A made-to-order product that needs measurement, configuration and confidence before checkout.
Shoppers must measure their mirror, pick a style and trust the fit. The store needed a configurator, samples and a how-it-works path that removes doubt, plus a separate login for business customers.
“Add a beautiful frame to your existing bathroom mirror in less than 30 minutes.”
MirrorMate · homepage
Dated storefront
The previous store no longer matched the brand or the way its customers shop on mobile.
Slow pages
Heavy media and app bloat pushed load times past where shoppers wait.
Hard to merchandise
Launches and promotions needed a developer every time.
Nothing to measure
No clean analytics meant nobody could say what the store was doing.
03
How it started
It started with a free store audit of MirrorMate's existing storefront — what shoppers do on mobile, where the cart leaks, and what the team cannot change without a developer.
Rather than pitch the whole build up front, we proposed a focused sprint: fix the highest-impact pages first on Shopify, then extend to the full catalogue once the team was comfortable running it.
Haniel Singh · Creative Labs
Free store audit · MirrorMate
1. Dated storefront: The previous store no longer matched the brand or the way its customers shop on mobile.
2. Slow pages: Heavy media and app bloat pushed load times past where shoppers wait.
3. Hard to merchandise: Launches and promotions needed a developer every time.
Watch the 3-minute audit04
Finding the direction
Before touching templates we agreed on one visual language for MirrorMate: the brand's own photography, its own words, and a layout that puts proof where decisions happen.
We prototyped the homepage and the hero product page in the first two weeks and locked the system before building out collections.
05
What we built
Six moves, from the storefront to the flows that bring shoppers back.
BUILD MY FRAME
A configurator for made-to-order kits
Style, dimensions and quantity captured in a guided flow.
ORDER SAMPLES
Confidence before the full order
Sample ordering integrated into the funnel.
HOW IT WORKS
Three steps, shown
Pick a style, measure, install — with video.
BUSINESS LOGIN
A B2B channel inside the store
Business customers get their own login and pricing.
REVIEWS & PRESS
15,000+ reviews and press quotes
Social proof on homepage and PDP.
LAUNCH & CARE
Launched, then looked after
Ongoing care keeps styles and samples current.
06
The result
MirrorMate's configurator, samples and how-it-works path turn a measure-and-configure product into a confident purchase.
Performance metrics to be added from MirrorMate's Shopify analytics. Facts above are from mirrormate.com.
15,000+
Five-star reviews
50+
Frame styles, made to order
20 yrs
Transforming bathroom mirrors
KEEP READING
More case studies
Planning something similar? Browse more of our work or see pricing.
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977