Guides & playbooks
Playbooks we run on client stores.
Long-form, step-by-step and kept current. Each one is the exact process we use, written so your team can run it or check that we did.
The Complete WooCommerce to Shopify Migration Playbook
MIGRATIONS
The Complete WooCommerce to Shopify Migration Playbook
A 40-page step-by-step playbook covering product data migration, URL redirects, SEO preservation, and post-launch QA for WooCommerce to Shopify migrations.
Read the playbook →Shopify SEO: The Complete Technical Audit Guide
SHOPIFY SEO
Shopify SEO: The Complete Technical Audit Guide
A 50-point technical SEO audit checklist built specifically for Shopify stores. Covers site structure, crawlability, schema markup, Core Web Vitals, and international SEO.
Read the playbook →The eCommerce CRO Audit Framework
CRO
The eCommerce CRO Audit Framework
A structured framework for auditing your eCommerce store's conversion funnel. Includes 87 checkpoint items across homepage, PDP, cart, and checkout with scoring rubric.
Read the playbook →Shopify Plus Expansion Readiness Report
SHOPIFY PLUS
Shopify Plus Expansion Readiness Report
Evaluate whether your brand is ready for Shopify Plus. Revenue thresholds, feature requirements, ROI projections, and a 90-day transition timeline.
Read the playbook →Subscription Commerce Playbook for Shopify
EMAIL & SMS
Subscription Commerce Playbook for Shopify
Build and scale subscription revenue on Shopify. Pricing models, churn reduction strategies, retention email sequences, and app comparisons for Recharge vs Loop vs Skio.
Read the playbook →AI in eCommerce: Practical Applications Report 2026
AI & AEO
AI in eCommerce: Practical Applications Report 2026
How leading eCommerce brands are using AI today — from personalized recommendations and dynamic pricing to AI-generated product descriptions and predictive inventory management.
Read the playbook →Magento to Shopify Plus Migration Checklist
MIGRATIONS
Magento to Shopify Plus Migration Checklist
Every task, timeline milestone, and risk mitigation step you need when migrating an enterprise Magento store to Shopify Plus. Includes data mapping templates.
Read the playbook →Black Friday & Cyber Monday Preparation Guide
OPERATIONS
Black Friday & Cyber Monday Preparation Guide
A 12-week countdown playbook for BFCM success. Site performance stress testing, inventory planning, discount strategy, email sequences, and post-sale retention tactics.
Read the playbook →Product Page Optimization Playbook
CRO
Product Page Optimization Playbook
Maximize conversions on your product detail pages. Data-backed strategies for image galleries, pricing psychology, social proof placement, and mobile-first PDP design.
Read the playbook →You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977
One email a month on what's working in Shopify.
CRO tests we ran, apps we removed, what changed in Shopify that matters. No fluff.