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Dr. Haniel Singh, founder of Creative Labs

Haniel Singh

Founder & CEO, Creative Labs · Forest, Virginia

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A NOTE FROM THE FOUNDER

Why we only build stores we would run ourselves.

I started Creative Labs in 2012 with one client and a rule: do the work the way I would want it done for my own store. Fourteen years and eight hundred stores later, the rule has not changed, and it is the reason most of our clients are still with us.

Here is what that rule means in practice. We quote a fixed price and keep it. We put the theme, the apps and the data in your name on day one. We tell you when you do not need Shopify Plus, or a redesign, or us. And we measure everything we ship against a number we agreed before we started, because a store that looks better and sells the same is a failure.

The agency world runs on hours and decks. We run on launches and numbers. The people on your kickoff call are the people writing the code and the copy, in Forest, Lagos and Jaipur, and I am on every project because I like the work and because my name is on it.

If you send us your store, you will get a short Loom from me or a senior within a day: the three things we would fix first, what each is worth, and whether we are the right team. Keep it either way. That is how every one of our best client relationships started, and it is the only sales process we have.

Thank you for reading this far.

— Haniel

Words from the brands we've built for

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“Working with Creative Labs has been a game-changer for our business.”

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Poplar Forest Nursery TeamPoplar Forest Nursery
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“Creative Labs has elevated our online presence to a whole new level.”

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Care Hope College AdministrationCare Hope College
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“Creative Labs exceeded our expectations in delivering a secure, user-friendly platform.”

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Cellocity TeamCellocity

01

Why Creative Labs exists

Creative Labs started in 2012 as a one-person web studio in Forest, Virginia. It became a Shopify agency because the stores we built kept outgrowing everything else we built, and because the way most agencies sold ecommerce — hourly, vague and junior — was the thing clients complained about most.

The rules the agency runs on come from that: fixed scope and fixed price on every project, a senior on every account, work done in the client's own accounts and repositories, and a free audit before any retainer so the first month is spent on the right thing. None of those are marketing lines; they are the reasons the agency has stayed small on purpose.

The team is now spread across Forest, Lagos and Jaipur, has shipped more than 800 stores and sites, is a Shopify Partner and a launch partner for Spoks, and runs RankSpark, a managed SEO platform built from the SEO work we were already doing for clients.

If you want to talk directly, the intro call is with me, not a sales team. Book 20 minutes; bring the store.

You've reached the end, so now…

Tell us what you're selling.

Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.

  • No pitch deck, no discovery-call theatre
  • You keep the audit whether or not you hire us
  • Fixed-scope quotes, no hourly surprises
Haniel Singh

Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977

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