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Markets & localization
Currencies, languages, duties and local payment methods set up on Shopify Markets, with translated content and SEO that ranks in each country.
International stores for brands like






How it works
Shopify Markets sets the Currency and duties, we handle the Content and the checkout rules, and a Review step keeps every translation on brand.
Canada is 18% of traffic but 4% of orders. What’s going on?
Prices show in USD, duties appear at checkout and shipping says 10–14 days. Plan: CA market with CAD rounding, duties collected at checkout, Canada Post rates, French for Quebec. Test on 50% of CA traffic.
Inside a markets launch
Four stores we took international. Pick a client, then drag.


Loulou Cup
Twelve EU markets with local currency, language and duties at checkout
Markets, currencies and duties modeled from order data
Translations and hreflang set up per market
Local payment methods and shipping rules tested
How it connects
Markets, translations, duties and local payments, kept in sync by a few automations so the team edits once and every market updates.
Price rounding
Local prices rounded per market, margins checked
Translation review
Every string drafted, then approved by a native speaker
Duties at checkout
DDP for the markets that convert, DAP elsewhere
Local payments
iDEAL, Bancontact, Klarna enabled per market
Market redirects
Visitors land on the right market and language
Catalog rules
Products hidden where they can’t ship
Local SEO
hreflang and per-market titles, checked weekly
FX watch
Margins re-checked when rates move 3%
3PL routing
Orders routed to the nearest warehouse
Local reviews
Reviews shown in the shopper’s language
01 starts with
Product updated
FX rate change
New market
Schedule
Slack request
02 runs on
Shopify Flow
Cloudflare Workers
n8n
03 data lives in
Shopify Markets
Translate & Adapt
Sanity
Sheets
04 ai steps in
Claude (translation draft)
None
05 comes out as
Translation draft
Price list update
Slack alert
Catalog rule
06 signed off by
Native reviewer
Automatic
Product updated
Title, description or metafield changed in Shopify.
Product updated
Diffed
Only the changed strings continue; nothing re-translated.
Cloudflare
Drafted
Claude drafts FR, DE and ES from the brand glossary.
Claude
Reviewed
A native reviewer approves or edits in one screen.
Review
Published
Translations written to Translate & Adapt, markets live.
Shopify
#markets
09:42
3 translations ready for review (FR, DE, ES)
Product: Ryder Stand Bag · description changed
Glossary matches: 12/12
Reviewer: Camille (FR), Jonas (DE), Lucia (ES)
Example with mock data.
Tools we connect for your store

Shopify Markets
Translate & Adapt
Shopify Flow
Sanity
Klaviyo
Spoks
Stripe
Slack
Algolia
ZapierOur process
About 4 weeks for a multi-market launch. Coloured bars are our work, grey ones are yours.
You
Access, approvals
Plan
Markets, pricing, duties
Build
Currencies, languages, SEO
Test
Checkout per market
From our case studies
Real numbers from stores we launched abroad.
12
EU markets on Loulou Cup, one store
+34%
international revenue in six months
0
duty surprises at the door with DDP
4 weeks
from plan to live in every market
Want more examples?
01 / 03

Loulou Cup
Twelve EU markets, local checkout

Aquamare Marine
Bilingual dealer store, EN/FR

Seavoir
Headless storefront with market routing
Pricing
Fixed price for the project, or a subscription that keeps shipping after launch.
One-time project
$5,500
Markets launch
Shopify Markets set up for your target countries, with translations, SEO and local checkout.
Subscription
$2,800
/ month
SEO & AEO subscription that grows rankings in each market.
Quality
Currency and rounding
Prices shown and charged correctly.
Duties and taxes
DDP or DAP, clearly stated.
Local payments
iDEAL, Bancontact, Klarna where expected.
Translations
Reviewed by a native speaker.
Hreflang
Every market page tagged.
Shipping rules
Rates and times per market.
Legal
VAT, consent and returns per country.
Measured
Revenue by market in one report.
Still got questions?
Shopify's built-in way to sell in multiple countries from one store, with local currencies, languages, pricing, duties, payment methods and domains managed in one admin. See Shopify Markets.
Usually not. Markets lets one store serve many countries. A separate expansion store makes sense when a region needs a different catalogue, team or legal setup.
Markets can estimate and collect duties and import taxes at checkout, so customers pay upfront instead of at delivery. We help decide where that makes sense.
Yes. We translate product pages, checkout and policies first, using translation tools plus a human review for key pages, then the rest of the content.
It depends on the country. Cards and wallets work broadly, while some markets expect local methods. We check which your payment provider supports and which your customers use.
It depends on how many markets and languages you launch. We give one fixed price after reviewing where your orders come from. See pricing.
You've reached the end, so now…
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977