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“Working with Creative Labs has been a game-changer for our business.”
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Poplar Forest Nursery TeamPoplar Forest Nursery
Ecommerce seo & aeo
Shopify SEO that ranks, and AEO so AI answers recommend you.
Collection and product page SEO, technical fixes, content, and the structured data that gets your store cited by ChatGPT, Perplexity and Google's AI answers.
SEO programs for brands like
How it works
We fix the Structure search engines read, write pages for the Queries shoppers type, and make the store the Answer AI assistants cite.
#search
Creative Labs agent↻ Replay
You10:02
We rank for the brand but nothing for “lightweight golf bag”.
CL agent10:03
Collection /collections/stand-bags has no H1, 4 thin products and a canonical to /all. Plan: rewrite the collection page, add a buying guide, mark up products with offers and reviews. 6 target queries, 90-day watch.
Message #search
Inside an seo program
Drag to see the collection page before and after.
Four stores we optimized. Pick a client, then drag.
lamiglas.com
Lamiglas
Collection pages rebuilt around dealer and spec queries: +64% organic sessions
1
Search Console and AI-answer audit before any content
2
Collection and PDP templates rewritten with schema
3
Monthly content and AEO checks, reported in GSC
Our process
How an SEO program runs.
Technical fixes first, content monthly, measured in Search Console. Coloured bars are our work, grey ones are yours.
SEO & AEO PROGRAMAUDIT, BUILD AND MEASURE
WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5
WEEK 6
WEEK 7
WEEK 8
WEEK 9
WEEK 10
WEEK 11
WEEK 12
Y
You
Access, approvals
Access
Approve
Review
A
Audit
GSC, crawl, AI answers
Audit + plan
T
Technical
Schema, speed, structure
Technical fixes
Templates
C
Content
Collections, guides, AEO
Content 1
Content 2+
Point at any part to see what happens there.
What we work on
The parts of a store that decide a ranking.
Shopify SEO is mostly structure. We start where crawl data shows the gaps.
Collection pages
Titles, H1s, copy and internal links for the queries that actually sell.
Product data
Schema with price, stock and reviews, so listings earn rich results.
Site structure
Canonicals, duplicate variants, pagination and the /products path problem.
Content
Buying guides and comparisons that answer the question before the search.
AEO
Clear entities, FAQs and citations so ChatGPT and Perplexity recommend you.
Speed and Core Web Vitals
Mobile LCP under 2.5s, the quiet ranking signal.
From our case studies
What SEO & AEO actually moved.
Search Console numbers, not estimates.
+64%
organic sessions on Lamiglas in 6 months
#1
for the core category query on Amthor
3
AI engines citing Sunday Golf for its category
0
rankings lost on migrations we ran
Ranking log
How we grew Lamiglas’ organic traffic.
Every target query is logged with its position before and after, so the team sees what moved.
Agreed before launch
01
Target queries
The 30 searches the store should own.
02
Baseline
Positions and clicks from Search Console, day one.
03
Pages
Which URL answers which query.
04
Guardrails
No URL removed without a 301.
05
Review cadence
Positions checked weekly, reported monthly.
Results
From the rollout
Headline result
ROLLED OUT+63%
Organic sessions
Twelve months after the migration and the collection rebuild, measured in GA4.
BeforeBaseline
After 12 months+63%
Test
Result
Decision
“fishing rods made in USA”
#14 → #2
✓ WINCollection rewrite + guide
Ranking
“lamiglas bass rod”
#6 → #1
✓ WINProduct schema + reviews
Ranking
“best surf rod”
— → #5
✓ WINNew buying guide
Ranking
AI assistants citing the store
0 → 4
✓ WINFAQ + entity markup
Cited
Want more examples?
A few of our recent SEO programs.
01 / 03
Pricing
A program, or an audit.
Fixed price for the project, or a subscription that keeps shipping after launch.
Subscription
from $2,800
/ month
A monthly SEO and AEO program: technical fixes, content and AI-answer optimization.
✓Technical fixes every month
✓Collection and PDP content
✓Schema and AEO checks
✓Search Console reporting
✓Pause or cancel monthly
One-time project
$3,000
technical audit
A full technical and AEO audit with a prioritized fix list your team can run.
✓Crawl, GSC and CWV audit
✓AI-answer visibility check
✓Prioritized fix list
✓Loom walkthrough
Quality
What every page is checked for.
Title + meta
Query-led, under limits, unique.
Schema
Product, Offer, FAQ, Breadcrumb, Organization.
Internal links
Every collection reachable in two clicks.
Speed
Core Web Vitals green.
Canonicals
Variants, filters and pagination handled.
Content
Answers the query above the fold.
AEO
Facts an AI can quote, cited to you.
Measured
Tracked in Search Console monthly.
Words from the brands we've built for
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“Creative Labs has elevated our online presence to a whole new level.”
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Care Hope College AdministrationCare Hope College
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“Creative Labs exceeded our expectations in delivering a secure, user-friendly platform.”
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Cellocity TeamCellocity
Still got questions?
Your questions about Shopify SEO
How long does Shopify SEO take to work?
Technical fixes can show results within weeks; new content and rankings usually take a few months to build. We set target queries and review progress over a 90-day window.
What is AEO?
Answer engine optimisation: making your store easy for AI assistants such as ChatGPT, Perplexity and Google AI Overviews to find, read and cite. It builds on SEO with clear product data, structured content and pages that answer real questions.
Do you write the content?
Yes. We write collection pages, buying guides and supporting content for the queries your customers search, in your brand voice.
Can you fix duplicate content from variants?
Yes. We set canonical URLs, clean up collection and variant paths and fix internal links so search engines index one version of each product.
Do you handle international SEO?
Yes. We set up hreflang, localised URLs and translated metadata alongside Shopify Markets.
What does SEO cost?
SEO runs as a monthly retainer, billed monthly. See current prices on our pricing page.
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977