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“Working with Creative Labs has been a game-changer for our business.”
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Poplar Forest Nursery TeamPoplar Forest Nursery
Conversion rate optimization
Shopify CRO that lifts conversion 20–40% in 90 days.
A/B tests, heatmaps, session recordings and checkout fixes, measured in Shopify's own numbers, not in a slide.
CRO programs for brands like
How it works
We read the Data to see where shoppers leave, turn each fix into a Hypothesis, run a live Test on the store and Roll out only what wins.
#growth
Creative Labs agent↻ Replay
You10:02
Add-to-cart is flat on the PDP. Where are shoppers dropping?
CL agent10:03
Heatmaps show 71% never reach the size selector. Hypothesis: move sizing and stock above the fold. Test drafted: 50/50 on mobile PDP, primary metric add-to-cart rate, 2 weeks.
Message #growth
Inside a cro program
Drag to see the PDP before and after the tests.
Four stores where tests changed the page. Pick a client, then drag.
sundaygolf.com
Sunday Golf
Bundle PDP tested over 10 weeks: +41% conversion on the winning variant
1
Heatmaps and recordings before any hypothesis
2
Two tests a month, each with a measured goal
3
Winners shipped to the theme, losers documented
Our process
How a CRO program runs.
First result in 60 days, compounding monthly. Coloured bars are our work, grey ones are yours.
CRO PROGRAMAUDIT, BUILD AND MEASURE
WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5
WEEK 6
WEEK 7
WEEK 8
WEEK 9
WEEK 10
WEEK 11
WEEK 12
Y
You
Access, approvals
Access
Approve
Review
A
Audit
Heatmaps, recordings, funnel
Audit + backlog
T
Tests
Two a month, measured
Tests 1–2
Tests 3–5
S
Ship
Winners to the theme
Ship winners
Ship + iterate
Point at any part to see what happens there.
What we test
The parts of a store that decide a visit.
Most wins come from a few places. We start where your data shows shoppers stop.
Product page
Shot order, price, sizing, stock and the add-to-cart within thumb reach.
Cart and drawer
Shipping shown early, upsells that help, no surprise at the next step.
Checkout
Express wallets, address lookup, fields removed, trust where doubt appears.
Collections
Filters, sort defaults and the first row that sets the tone.
Offers and bundles
Thresholds, bundles and discounts tested against margin, not just rate.
Proof and trust
Reviews, UGC and guarantees placed where the data shows hesitation.
From our case studies
What CRO actually moved.
Real results from stores we test on, measured in Shopify.
+41%
conversion on Sunday Golf's bundle PDP
+19%
checkout completion on Wild Goose
3.4%
average conversion across our CRO clients
2
tests shipped every month, minimum
Experiment log
How we tested Sunday Golf’s store.
Before a test goes live we agree what it should prove. When it ends, the result goes in a log your team keeps.
Agreed before launch
01
Hypothesis
What we change, and what we expect to happen.
02
Primary metric
The one number that decides the test.
03
Guardrails
AOV and margin must not get worse while we test.
04
Audience
Which devices, pages and traffic see it.
05
Stopping rule
When we call the result, set up front.
Results
From the rollout
Headline result
ROLLED OUT+41%
Conversion rate
The rebuilt PDP against the original, tested on the live store and rolled out.
Original PDPBaseline
Rebuilt PDP+41%
Test
Result
Decision
Sizing above the fold
+23%
✓ WINAdd-to-cart up 23% on mobile
Rolled out
Shipping shown in cart
+9%
✓ WINCheckout starts up 9%
Rolled out
Bundle on PDP
+18%
✓ WINAOV up 18%, rate flat
Rolled out
Countdown timer
−4%
✕ LOSSConversion down, trust hit
Dropped
Want more examples?
A few of our recent CRO programs.
01 / 03
Sunday Golf
Bundle PDP and configurator tests
Wild Goose Coffee
Checkout and offer tests, +19% completion
Radford Beauty
PDP redesign validated by test
Pricing
A program, or a sprint.
Fixed price for the project, or a subscription that keeps shipping after launch.
Subscription
$2,000
/ month
A monthly CRO program: tests, heatmaps, checkout fixes and a results review.
✓Audit and hypothesis backlog
✓Two tests a month, minimum
✓Heatmaps and recordings
✓Winners shipped to the theme
✓Monthly results review
One-time project
$3,000
quick-wins sprint
Ten fixes we ship in three weeks, from our backlog of what works on Shopify.
✓Funnel and PDP audit
✓10 fixes shipped
✓Analytics that reconcile
✓Results report
Quality
What every test is checked for.
A real hypothesis
Written before the test, with a number.
Enough traffic
Sample size calculated, not guessed.
One change
Isolated so we know what moved.
Measured in Shopify
Orders and revenue, not clicks.
Mobile first
Variants designed at 390px.
Speed kept
No test slows the page.
Documented
Every result, win or lose.
Shipped
Winners merged to the theme.
Words from the brands we've built for
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“Creative Labs has elevated our online presence to a whole new level.”
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Care Hope College AdministrationCare Hope College
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“Creative Labs exceeded our expectations in delivering a secure, user-friendly platform.”
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Cellocity TeamCellocity
Still got questions?
Your questions about CRO
What is a good Shopify conversion rate?
It depends on your category, price point and traffic mix, so compare your store against its own trend rather than a single industry number. The money-path fixes on product, cart and checkout are where most stores find their first gains.
How long does CRO take to show results?
Quick wins on the product page, cart and checkout can show up within a few weeks. We measure each change over at least four weeks so seasonality and traffic swings don't mislead you.
Do you use Hotjar or Clarity?
Yes, either. We use heatmaps and session recordings from tools like Hotjar or Microsoft Clarity alongside Shopify's own analytics before forming any hypothesis.
How much traffic do I need for A/B tests?
Enough orders on the page being tested to reach a clear result in a few weeks. With lower traffic, we make the change, measure it against the trend and keep formal A/B tests for the pages with the volume.
Do you change my theme?
Yes, but only with what wins. Tests run as variants; winners are shipped into your theme and losers are documented and removed.
What does CRO cost?
CRO runs as a monthly retainer, billed monthly. See current prices on our pricing page.
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977