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“Working with Creative Labs has been a game-changer for our business.”
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Poplar Forest Nursery TeamPoplar Forest Nursery
Checkout optimization
Shopify checkout optimization, measured on completion rate.
Fewer fields, Shop Pay first, upsells that don't hurt completion, and Checkout Extensibility on Plus. Every change tested.
Checkout work for brands like
How it works
We map the Steps shoppers take from cart to order, remove every Field that doesn’t earn its place, and test each change on the live Checkout.
#checkout
Creative Labs agent↻ Replay
You10:02
Checkout completion is 54%. Industry says 65%+. What’s wrong?
CL agent10:03
Shipping cost first appears on step 2 and 38% leave there. Shop Pay is below the fold on mobile. Plan: shipping in the cart, express wallets first, address autocomplete. Test one at a time.
Message #checkout
Inside a checkout project
Drag to see the checkout before and after.
Four checkouts we rebuilt. Pick a client, then drag.
wildgoosecoffee.com
Wild Goose
Completion rate 61% to 74% with four fields removed and Shop Pay first
1
Checkout funnel measured in Shopify before any change
2
Fields, trust and payment order redesigned
3
Upsell tested against completion, not just AOV
Our process
How a checkout project runs.
About 3 weeks on Shopify, 5 on Plus with Extensibility. Coloured bars are our work, grey ones are yours.
CHECKOUT PROJECTAUDIT, BUILD AND MEASURE
WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5
Y
You
Access, approvals
Access
Approve
Launch
A
Audit
Funnel, fields, payments
Audit
B
Build
Fields, extensions, upsells
Checkout build
Upsell + branding
T
Test
Completion rate
Measure
Point at any part to see what happens there.
What we optimize
The parts of checkout that decide an order.
Shopify’s checkout is fast by default. The losses are in what you add, hide or forget.
Express wallets
Shop Pay, Apple Pay and PayPal first, where returning shoppers expect them.
Shipping and tax
Costs shown in the cart, thresholds tested, no surprise at the last step.
Fields
Address lookup, phone optional, every field justified by data.
Checkout extensions
Trust, upsells and delivery dates placed with Checkout Extensibility on Plus.
Payment errors
Declines handled with clear retries and alternative methods.
Post-purchase
One-click upsell and the thank-you page that sets up the next order.
From our case studies
What checkout work actually moved.
Completion rates from Shopify, not estimates.
+13 pts
completion rate on Wild Goose
4
fields removed from the average checkout
+9%
AOV from a tested post-purchase upsell
0
drop in completion from the upsell
Experiment log
How we fixed Sunday Golf’s checkout.
Every change ran as a test on the live checkout with completion rate as the primary metric.
Agreed before launch
01
Hypothesis
What we change and the step it should fix.
02
Primary metric
Checkout completion rate.
03
Guardrails
AOV and refund rate must not get worse.
04
Audience
All traffic, split by device.
05
Stopping rule
95% confidence or 3 weeks, whichever first.
Results
From the rollout
Headline result
ROLLED OUT+21%
Checkout completion
From 54% to 65% after four tested changes over nine weeks.
Before54%
After65%
Test
Result
Decision
Shipping cost in cart
+9%
✓ WINCompletion
Rolled out
Express wallets above the fold
+6%
✓ WINCompletion, mobile
Rolled out
Address autocomplete
+4%
✓ WINCompletion
Rolled out
Order-bump on step 1
−3%
✕ LOSSCompletion, AOV +2%
Dropped
Want more examples?
A few of our recent checkout projects.
01 / 03
Wild Goose Coffee
Completion 61% to 74%
Sunday Golf
Bundle upsell in checkout on Plus
Hush
Shop Pay first, express wallets ordered
Pricing
One project, or a team every month.
Fixed price for the project, or a subscription that keeps shipping after launch.
One-time project
$3,000
checkout project
Checkout audited, rebuilt and measured, including Checkout Extensibility on Plus.
✓Funnel audit in Shopify
✓Fields, trust, payment order
✓Extensions and upsells on Plus
✓Completion measured 30 days
Subscription
$2,000
/ month
CRO subscription that keeps testing the checkout after the rebuild.
✓Two tests a month
✓Heatmaps on checkout
✓Upsell and offer tests
✓Pause or cancel monthly
Quality
What every checkout change is checked for.
Completion measured
In Shopify, before and after.
Express wallets
Shop Pay, Apple Pay, PayPal ordered right.
Fewest fields
Only what shipping needs.
Trust signals
Where hesitation shows in recordings.
Discounts
Codes, automatic and stacking tested.
Taxes and shipping
Every zone verified.
Mobile first
Tested at 390px.
Plus extensions
Built with Checkout Extensibility, not scripts.
Words from the brands we've built for
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“Creative Labs has elevated our online presence to a whole new level.”
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Care Hope College AdministrationCare Hope College
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“Creative Labs exceeded our expectations in delivering a secure, user-friendly platform.”
Read full quote
Cellocity TeamCellocity
Still got questions?
Your questions about checkout
Can you customize Shopify checkout without Plus?
Partly. Every plan can brand the checkout and use some apps; checkout UI extensions and custom checkout logic are Plus features.
What is Checkout Extensibility?
Shopify's app-based framework for customising checkout with UI extensions, Shopify Functions and branding settings. It replaced checkout.liquid and keeps your changes working as Shopify updates checkout. See Checkout Extensibility.
Do upsells hurt completion rate?
They can. That's why we test every upsell against completion rate, not just order value, and keep only the ones that don't cost you orders.
Can you add trust badges and reviews to checkout?
Yes, on Shopify Plus, with checkout UI extensions. We place them where they reassure shoppers without adding steps, and test the effect.
Do you work with Shop Pay?
Yes. We put Shop Pay and other express wallets where shoppers see them first, especially on mobile.
What does checkout optimization cost?
It depends on what the audit finds and whether you're on Plus. We give one fixed price before we start. See pricing.
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977