OVERVIEW
Lucent Globe: eco-friendly laundry sheets with 27,000+ five-star reviews and 8.2M plastic bottles saved
Lucent Globe makes eco-friendly laundry and cleaning sheets in Australia — powerful, chemical-free cleaning with 27,000+ five-star reviews.
27,000+
Five-star reviews
8.2M+
Plastic bottles saved
784,567
Families cleaning better and saving money
Lucent Globe
“See how 784,567 families are cleaning better and saving money.”
Lucent Globe
Homepage · lucentglobe.com
01
About the project
Lucent Globe sells detergent and cleaning sheets that replace plastic bottles, with subscribe-and-save bundles, free gifts over $120 and a mission for a cleaner future. The store is built around social proof, bundles and subscription.
What we built: subscription on every product · the ultimate clean bundle · 27,000+ reviews and 8.2m bottles · gifts and free shipping tiers. Performance figures are reported once the client shares analytics.
Client
Lucent Globe
Industry
Eco cleaning · Australia
Platform
Shopify
Services
Subscription on every product · The Ultimate Clean Bundle · 27,000+ reviews and 8.2M bottles · Gifts and free shipping tiers
Timeline
2024 – 2025
02
The challenge
A subscription product that sells on proof and savings.
The economics work when customers subscribe. The store needed bundle pricing, subscribe-and-save on every PDP and the review and impact numbers where they persuade.
“For a cleaner future.”
Lucent Globe · About
One-time buyers
Customers bought once and did not return.
Subscription hidden
Subscribe-and-save was not on the PDP where it converts.
Weak proof
Reviews and impact numbers were buried.
No replenishment flows
Nobody was reminded when they ran low.
03
How it started
It started with a free store audit of Lucent Globe's existing storefront — what shoppers do on mobile, where the cart leaks, and what the team cannot change without a developer.
Rather than pitch the whole build up front, we proposed a focused sprint: fix the highest-impact pages first on Shopify, then extend to the full catalogue once the team was comfortable running it.
Haniel Singh · Creative Labs
Free store audit · Lucent Globe
1. One-time buyers: Customers bought once and did not return.
2. Subscription hidden: Subscribe-and-save was not on the PDP where it converts.
3. Weak proof: Reviews and impact numbers were buried.
Watch the 3-minute audit04
Finding the direction
Before touching templates we agreed on one visual language for Lucent Globe: the brand's own photography, its own words, and a layout that puts proof where decisions happen.
We prototyped the homepage and the hero product page in the first two weeks and locked the system before building out collections.
05
What we built
Six moves, from the storefront to the flows that bring shoppers back.
SUBSCRIBE & SAVE
Subscription on every product
Recurring orders with bundle-level savings.
BUNDLES
The Ultimate Clean Bundle
Headline bundles with visible 50% savings.
SOCIAL PROOF
27,000+ reviews and 8.2M bottles
Impact and review counters in the hero.
FREE GIFT THRESHOLDS
Gifts and free shipping tiers
Cart thresholds that lift order value.
EMAIL & SMS
Replenishment flows
Flows timed to usage bring customers back.
LAUNCH & CARE
Launched, then looked after
Ongoing care keeps bundles and offers current.
06
The result
Lucent Globe sells subscriptions on proof: reviews, bottles saved and bundle savings on the first screen.
Performance metrics to be added from Lucent Globe's Shopify analytics. Facts above are from lucentglobe.com.
27,000+
Five-star reviews
8.2M+
Plastic bottles saved
784,567
Families cleaning better and saving money
KEEP READING
More case studies
Planning something similar? Browse more of our work or see pricing.
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977