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FREE TOOL · CONVERSION CALCULATOR
Enter monthly sessions, orders and average order value. See your conversion rate against your industry and what each improvement is worth in revenue.
Numbers stay in your browser. Benchmarks: Shopify stores, H1 2026 (Shogun).
Your numbers
Your conversion rate
1.8%
| If you reach | Conversion | Extra revenue / mo |
|---|---|---|
| Industry median | 1.7% | — |
| +0.5 points | 2.3% | +$18,720 |
| Top 25% | 3.2% | +$53,910 |
| Our average build | 3.4% | +$59,900 |
HOW IT WORKS
01
Enter three numbers
Sessions, orders and AOV from Shopify analytics, last 30 days.
02
See your rate
Against the median and top quartile for your industry.
03
See the money
What each half-point is worth per month at your AOV.
04
Get the fixes
The free audit tells you which changes get you there.
01
The calculator does simple arithmetic — sessions × conversion rate × average order value — and then shows what small changes to each input are worth over a year. The value is in the comparison, not the base number.
Most Shopify stores convert between 1.5% and 3% sitewide; the median we see in audits is close to 2%. If your number is below 1.5% on mobile the fix is usually speed, product page clarity or checkout friction, and a CRO sprint will pay for itself quickly. If it is above 3%, more conversion work has diminishing returns and the lever is traffic or average order value.
Average order value responds to bundles, free-shipping thresholds set just above the current AOV, post-purchase offers and subscriptions. A 10% AOV lift is usually easier to earn than a 10% traffic lift and costs nothing in ad spend, which is why the calculator shows both side by side.
Use your last 90 days of GA4 or Shopify Analytics data for the inputs, not an annual average, and run the calculation separately for mobile and desktop. If the gap between the two is more than two to one, send us the store — that gap is the single most common thing we fix.
You've reached the end, so now…
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977