OVERVIEW
Arista Vault: India's first smart luggage brand, sold direct and to corporate buyers
Arista Vault makes smart luggage, anti-theft wallets and self-driving suitcases — India's first smart travel gear brand, with a Singapore Airlines co-branded line and corporate gifting.
First
India's first smart luggage brand
94
Products across luggage, bags, wallets and accessories
B2B
Corporate gifting alongside DTC
Arista Vault
“Smart luggage and smart travel gear brand in India — self-driving luggage, anti-theft wallets and corporate gifting.”
Arista Vault
Brand summary · aristavault.com
01
About the project
Arista Vault sells smart luggage, fingerlock laptop bags, RFID anti-theft wallets and a vegan series, direct to Indian travellers and to corporate gifting buyers, including a Singapore Airlines co-branded collection. Two audiences, one catalogue.
What we built: category-led smart gear store · a b2b path inside the dtc store · singapore airlines collection · bestsellers with ratings and discounts. Performance figures are reported once the client shares analytics.
Client
Arista Vault
Industry
Smart luggage · India
Platform
Shopify
Services
Category-led smart gear store · A B2B path inside the DTC store · Singapore Airlines collection · Bestsellers with ratings and discounts
Timeline
2024 – 2025
02
The challenge
One catalogue serving travellers and corporate gifting buyers.
DTC shoppers want bestsellers, ratings and deals; corporate buyers want combos, co-branded lines and a gifting enquiry. The store had to serve both without splitting the brand.
“Smart combos · Singapore Airlines smart luggage · corporate gifting.”
Arista Vault · navigation
Dated storefront
The previous store no longer matched the brand or the way its customers shop on mobile.
Slow pages
Heavy media and app bloat pushed load times past where shoppers wait.
Hard to merchandise
Launches and promotions needed a developer every time.
Nothing to measure
No clean analytics meant nobody could say what the store was doing.
03
How it started
It started with a free store audit of Arista Vault's existing storefront — what shoppers do on mobile, where the cart leaks, and what the team cannot change without a developer.
Rather than pitch the whole build up front, we proposed a focused sprint: fix the highest-impact pages first on Shopify, then extend to the full catalogue once the team was comfortable running it.
Haniel Singh · Creative Labs
Free store audit · Arista Vault
1. Dated storefront: The previous store no longer matched the brand or the way its customers shop on mobile.
2. Slow pages: Heavy media and app bloat pushed load times past where shoppers wait.
3. Hard to merchandise: Launches and promotions needed a developer every time.
Watch the 3-minute audit04
Finding the direction
Before touching templates we agreed on one visual language for Arista Vault: the brand's own photography, its own words, and a layout that puts proof where decisions happen.
We prototyped the homepage and the hero product page in the first two weeks and locked the system before building out collections.
05
What we built
Six moves, from the storefront to the flows that bring shoppers back.
SHOPIFY BUILD
Category-led smart gear store
Smart luggage, bags, wallets and accessories as primary entry points.
CORPORATE GIFTING
A B2B path inside the DTC store
Combos and a corporate gifting flow for bulk and co-branded orders.
CO-BRANDED LINE
Singapore Airlines collection
A dedicated collection for the airline partnership.
RATINGS & DEALS
Bestsellers with ratings and discounts
Review ratings and sale pricing on product cards.
WHATSAPP SUPPORT
Chat where Indian shoppers are
WhatsApp support integrated on every page.
LAUNCH & CARE
Launched, then looked after
Ongoing care keeps launches and combos current.
06
The result
Arista Vault sells to travellers and corporate buyers from one Shopify store, with co-branded and gifting lines as first-class collections.
Performance metrics to be added from Arista Vault's Shopify analytics. Facts above are from aristavault.com.
First
India's first smart luggage brand
94
Products across luggage, bags, wallets and accessories
B2B
Corporate gifting alongside DTC
KEEP READING
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You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977