INDUSTRY · BEAUTY & SKINCARE
Shopify stores for beauty brands where the second order is the business.
Shade finders, routines, subscriptions and reviews that convert on mobile — built for cosmetics, skincare and haircare brands by a team that has done it for Iba, Radford Beauty, Oteria and Wig Dealer.
BEAUTY & SKINCARE ON SHOPIFY, IN SHORT
Discovery on mobile, repeat purchase and claims you are allowed to make.
WHO WE WORK WITH
WHAT WE BUILD
PLATFORM
TYPICAL PROJECT
PRICING
Store builds from $10k, migrations from $2.5k, growth retainers from $3k a month. Fixed scope, fixed price.
FIRST STEP
WHO WE WORK BEST WITH
Who we work best with among beauty brands.
A GOOD FIT IF
- Repeat purchase and subscriptions are where your margin lives
- You sell on mobile to customers who discover you on social
- You need product pages that stay compliant as claims rules change
- You want one team for store, email and CRO
PROBABLY NOT A FIT IF
- Private-label with no brand or reviews yet
- You need a store live in under two weeks
- You want revenue guaranteed before any work starts
WHAT USUALLY BREAKS
Customers find you on Instagram. Then the PDP loses them.
Six things we see on almost every beauty audit.
01
No way to pick a shade
A grid of 40 swatches and no finder. Guided shade and routine finders turn browsing into orders.
02
Subscriptions as an afterthought
A subscribe box nobody notices. Subscribe-and-save framed as the default, with real retention flows behind it.
03
Reviews without photos
Text reviews for a visual product. UGC, before-and-after and reviews by skin type do the selling.
04
Claims that break the rules
“Cures” and “clinically proven” without the evidence. Templates that keep copy where MoCRA and the FTC allow.
05
Bundles built by hand
Discount codes and duplicate SKUs. Native bundles with inventory that stays correct.
06
Email that forgets the routine
No replenishment reminders. Flows timed to the product’s use-up cycle bring the second order.
BY STAGE
What beauty brands need from first launch to Plus.
LAUNCH · UNDER $1M
A store that converts social traffic
Fast mobile PDPs, shade or routine finder, reviews, Shop Pay and the first Klaviyo flows.
SCALING · $1M–$10M
Retention systems
Subscriptions, bundles, replenishment flows, loyalty and CRO measured by repeat rate.
PLUS · $10M+
Plus and scale
Checkout Extensibility, Shopify Markets, wholesale to retailers and a retainer that owns the retention calendar.
SERVICES THAT MATTER
Services that matter for beauty brands.
Subscriptions & retention
Recharge or Shopify Subscriptions, with the flows that keep them.
BEAUTY
4 questions
Do you build shade and routine finders?
Yes — guided quizzes that map to products and feed Klaviyo for follow-up.
Which subscription app do you recommend?
It depends on the catalogue. Shopify Subscriptions covers straightforward replenishment; Recharge suits brands that need build-your-own boxes, more flexible plans or deeper customer portals. We recommend one after seeing how your customers reorder.
Can you keep our product copy compliant?
We build MoCRA-compliant product templates so ingredients, warnings and required details have a place on every product page, and we flag claims that look risky. Final regulatory sign-off stays with your compliance or legal team.
What does a beauty store build cost?
Store builds start at $10,000 and migrations at $2,500, with a fixed price agreed before work starts. Shade finders, subscriptions and flows add scope. See pricing or estimate yours with the website cost calculator.
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977