OVERVIEW
Peekaboo Pillow: a 48-hour launch for an organic infant lap pillow
The Peekaboo Pillow is a wedge-shaped organic lap pillow that holds a baby at an incline so parents can see and interact with them.
48 hrs
From brief to live Shopify store
Organic
Infant lap pillow in several covers
Registry
Add-to-Babylist registry built in
Peekaboo Pillow
“The Peekaboo Pillow is designed to sit on your lap and hold your baby at an incline so you can easily view and interact with them.”
Peekaboo Pillow
Product description · peekaboopillow.com
01
About the project
Peekaboo Pillow is a single-product baby brand with a clear job: hold the baby at an incline on your lap. The store sells the pillow and its covers, supports Babylist registry adds and runs seasonal offers.
What we built: live in two days · natural, stone, cloud · add to babylist registry · hundreds of parent reviews. Performance figures are reported once the client shares analytics.
Client
Peekaboo Pillow
Industry
Baby products · DTC
Platform
Shopify
Services
Live in two days · Natural, Stone, Cloud · Add to Babylist registry · Hundreds of parent reviews
Timeline
2024 – 2025
02
The challenge
A single product that needed a store fast, with registry support baked in.
Launch speed mattered more than scope. The brand needed a clean PDP with cover options, reviews, a registry button and an email offer live within days.
“Fall sale: 20% off your cart.”
Peekaboo Pillow · announcement bar
Dated storefront
The previous store no longer matched the brand or the way its customers shop on mobile.
Slow pages
Heavy media and app bloat pushed load times past where shoppers wait.
Hard to merchandise
Launches and promotions needed a developer every time.
Nothing to measure
No clean analytics meant nobody could say what the store was doing.
03
How it started
It started with a free store audit of Peekaboo Pillow's existing storefront — what shoppers do on mobile, where the cart leaks, and what the team cannot change without a developer.
Rather than pitch the whole build up front, we proposed a focused sprint: fix the highest-impact pages first on Shopify, then extend to the full catalogue once the team was comfortable running it.
Haniel Singh · Creative Labs
Free store audit · Peekaboo Pillow
1. Dated storefront: The previous store no longer matched the brand or the way its customers shop on mobile.
2. Slow pages: Heavy media and app bloat pushed load times past where shoppers wait.
3. Hard to merchandise: Launches and promotions needed a developer every time.
Watch the 3-minute audit04
Finding the direction
Before touching templates we agreed on one visual language for Peekaboo Pillow: the brand's own photography, its own words, and a layout that puts proof where decisions happen.
We prototyped the homepage and the hero product page in the first two weeks and locked the system before building out collections.
05
What we built
Six moves, from the storefront to the flows that bring shoppers back.
48-HOUR LAUNCH
Live in two days
A focused Shopify build with a single hero PDP.
COVERS & VARIANTS
Natural, Stone, Cloud
Cover variants with ratings on the PDP.
REGISTRY
Add to Babylist registry
Registry integration where gift buyers need it.
REVIEWS
Hundreds of parent reviews
Review widget on the PDP.
EMAIL OFFER
10% off first purchase
Welcome capture and flow.
LAUNCH & CARE
Launched, then looked after
Ongoing care keeps offers and inventory current.
06
The result
Peekaboo Pillow went from brief to a selling, registry-ready store in 48 hours.
Performance metrics to be added from Peekaboo Pillow's Shopify analytics. Facts above are from peekaboopillow.com.
48 hrs
From brief to live Shopify store
Organic
Infant lap pillow in several covers
Registry
Add-to-Babylist registry built in
KEEP READING
More case studies
Planning something similar? Browse more of our work or see pricing.
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977