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“Working with Creative Labs has been a game-changer for our business.”
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Poplar Forest Nursery TeamPoplar Forest Nursery
Store speed & core web vitals
Green Core Web Vitals on mobile, without losing the apps you rely on.
A speed pass on your Shopify theme: scripts deferred, images right-sized, apps audited, measured in the field, not in a lab.
Speed work for brands like
Why a speed sprint
We measure field data, not Lighthouse on a laptop, remove what the store doesn’t use, and keep the apps your team relies on.
App, new theme or sprint?
When a speed sprint is worth it, and when it isn’t.
A speed app masks the problem; a new theme is overkill if the design works. A sprint fixes the theme you have, one measured change at a time.
Speed app
New theme
Performance sprint
This pageBest for
Quick wins, small stores
Stores that also need a redesign
Stores with a design that works
What it fixes
Lazy loading, image compression
Everything, from scratch
JS, apps, images, fonts, render order
Mobile LCP
Small gains
Depends on the build
Under 2.5s, measured in the field
Apps kept
All
Re-evaluated
Kept, loaded smarter
Time
Minutes
6 to 10 weeks
2 to 3 weeks
Risk
Low, low impact
High during launch
Low; each change A/B measured
Cost
$20 to $100 / mo
From $10,000
From $3,000
We start every sprint with a free field-data report, so you see the numbers before you decide.
Inside a speed pass
Drag to see the scores before and after.
Four stores we sped up. Pick a client, then drag.
hush.ca
Hush
Mobile PageSpeed 41 to 94 in three weeks, no features removed
1
Field data pulled from CrUX before any change
2
Scripts deferred, apps audited, images resized
3
Re-measured in the field 28 days later
Our process
How a speed pass runs.
About 3 weeks, measured on a mid-range phone. Coloured bars are our work, grey ones are yours.
SPEED PASSAUDIT, BUILD AND MEASURE
WEEK 1
WEEK 2
WEEK 3
Y
You
Access, approvals
Access
Approve
A
Audit
Field data, scripts, apps
Audit
F
Fix
Theme, images, scripts
Fixes
M
Measure
Field re-test
Re-measure
Point at any part to see what happens there.
How we work
Measured before anything changes.
01
Field data first
CrUX and your own RUM, not a lab score, set the baseline and the target.
02
One change at a time
Each fix ships alone and is measured, so you know what moved the number.
03
Apps kept
Nothing your team uses is removed; it’s loaded later, lighter or server-side.
04
Budgets in CI
Lighthouse and bundle-size budgets fail the build if a future change regresses.
From our case studies
What a speed pass actually changed.
Field numbers, not lab runs.
41 → 94
mobile PageSpeed on Hush
1.9 s
LCP on Sunday Golf's PDP, from 4.6 s
−38%
JavaScript shipped on Iba's theme
+12%
conversion on mobile after the pass (Hush)
Want more examples?
A few of our recent speed passes.
01 / 03
Pricing
One project, or a team every month.
Fixed price for the project, or a subscription that keeps shipping after launch.
One-time project
$3,000
speed pass
A full Core Web Vitals pass on your theme, measured in the field before and after.
✓Field audit and app review
✓Scripts, images, fonts fixed
✓Theme branch + previews
✓28-day re-measure
Subscription
$2,000
/ month
CRO subscription that keeps speed green while tests ship.
✓Monthly field report
✓Fixes shipped as apps change
✓Two tests a month
✓Pause or cancel monthly
Quality
What every speed pass is checked for.
Field LCP < 2.5 s
CrUX, not Lighthouse.
INP < 200 ms
Taps respond on mid-range phones.
CLS < 0.1
No layout jumps on load.
Apps audited
Every script justified or removed.
Images right-sized
WebP/AVIF, correct sizes, lazy where safe.
Fonts
Two files, preloaded, swapped.
Third parties deferred
Pixels and chat after interaction.
Nothing lost
Every feature still works.
Words from the brands we've built for
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“Creative Labs has elevated our online presence to a whole new level.”
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Care Hope College AdministrationCare Hope College
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“Creative Labs exceeded our expectations in delivering a secure, user-friendly platform.”
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Cellocity TeamCellocity
Still got questions?
Your questions about store speed
Why is my Shopify store slow?
Usually the theme and the apps on it, not Shopify's hosting: app scripts, oversized images and code that loads before it's needed. A field-data audit shows which pages and which scripts are the problem.
Does speed affect my Shopify conversion rate?
Usually, yes. Slow product pages tend to convert worse, especially on mobile. We measure conversion before and after a speed pass rather than promising a number.
Will you remove my apps?
Only the ones that aren't used or don't earn their place. The apps your team relies on stay, loaded later or more efficiently.
How do you measure speed?
With field data from the Chrome UX Report, the real visitors on real phones that Search Console reports, not a one-off Lighthouse run. We measure per template and change one thing at a time.
How long does a speed pass take?
A speed sprint typically takes about four weeks, starting with a free field-data report so you see the baseline first.
What does a speed pass cost?
A speed pass is a fixed-price sprint. See current prices on our pricing page.
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977