OVERVIEW
Wig Dealer: a high-volume human-hair wig store serving 400,000+ customers
Wig Dealer is the #1 choice for high-quality human hair wigs and extensions — 100% virgin hair, celeb-approved, fast shipping and a loyalty program.
400,000+
Verified customers
100%
Virgin human hair
Loyalty
Program and VIP colour drops
Wig Dealer
“We're the #1 choice for high-quality human hair wigs and extensions. Unmatched quality, celeb-approved, fast shipping, superior support.”
Wig Dealer
Brand promise · shopwigdealer.com
01
About the project
Wig Dealer sells human hair wigs, bundles, closures, frontals and clip-ins at volume, with 400,000+ verified customers, VIP colour drops, a loyalty program and a 'which style is for you' guide. High order volume means the store must be fast, clear on shipping rules and relentless about merchandising.
What we built: built for volume · guided discovery · merchandising the team runs · repeat purchase built in. Performance figures are reported once the client shares analytics.
Client
Wig Dealer
Industry
Human hair wigs · DTC
Platform
Shopify Plus
Services
Built for volume · Guided discovery · Merchandising the team runs · Repeat purchase built in
Timeline
2024 – 2025
02
The challenge
High-volume selling where style discovery and shipping clarity decide the order.
Shoppers need help choosing a style, want deals surfaced and must get shipping right the first time. The store needed guided discovery, deal merchandising and crisp post-purchase rules.
“Which style is for you?”
Wig Dealer · homepage
Volume without speed
High order counts on a theme that had grown slow and app-heavy.
Leaky checkout
Extra steps and unclear shipping pushed carts to abandon.
Hard to merchandise
Drops, bundles and sales needed a developer every time.
Nothing to measure
Analytics did not tie campaigns to revenue.
03
How it started
It started with a free store audit of Wig Dealer's existing storefront — what shoppers do on mobile, where the cart leaks, and what the team cannot change without a developer.
Rather than pitch the whole build up front, we proposed a focused sprint: fix the highest-impact pages first on Shopify Plus, then extend to the full catalogue once the team was comfortable running it.
Haniel Singh · Creative Labs
Free store audit · Wig Dealer
1. Volume without speed: High order counts on a theme that had grown slow and app-heavy.
2. Leaky checkout: Extra steps and unclear shipping pushed carts to abandon.
3. Hard to merchandise: Drops, bundles and sales needed a developer every time.
Watch the 3-minute audit04
Finding the direction
Before touching templates we agreed on one visual language for Wig Dealer: the brand's own photography, its own words, and a layout that puts proof where decisions happen.
We prototyped the homepage and the hero product page in the first two weeks and locked the system before building out collections.
05
What we built
Six moves, from the storefront to the flows that bring shoppers back.
SHOPIFY PLUS
Built for volume
A fast theme and checkout tuned for high order counts.
STYLE FINDER
Guided discovery
'Which style is for you' quiz and collection paths.
DEALS & DROPS
Merchandising the team runs
Deals, VIP colour drops and wigs-under-$250 as editable sections.
LOYALTY
Repeat purchase built in
Loyalty program integrated with accounts.
SHIPPING RULES
Clear post-checkout window
Address-correction rules communicated in the announcement bar.
LAUNCH & CARE
Launched, then looked after
Ongoing care keeps drops and deals moving.
06
The result
Wig Dealer runs style discovery, deals and loyalty at volume on Shopify Plus — 400,000+ customers and counting.
Performance metrics to be added from Wig Dealer's Shopify analytics. Facts above are from shopwigdealer.com.
400,000+
Verified customers
100%
Virgin human hair
Loyalty
Program and VIP colour drops
KEEP READING
More case studies
Planning something similar? Browse more of our work or see pricing.
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977