GLOSSARY · P
PDP (product detail page)
The product page. Usually the most-tested page on a store.
WHY IT MATTERS
Why it matters for a Shopify store.
The product page is where the buying decision happens. Images, price, variants, reviews, delivery and returns all have to answer the shopper's questions quickly, especially on mobile.
It's usually the most-tested page on a store and a key page for SEO, so small improvements compound across every product — see our CRO work.
HOW CREATIVE LABS HANDLES IT
What we do about it on every project.
01
Answer questions above the fold
Price, key benefits, variant choice, delivery estimate and reviews visible without scrolling.
03
Test the big levers
Gallery, offer, social proof and shipping message are tested before small tweaks.
EXAMPLE
A typical example.
Mobile shoppers scroll past the add-to-cart button to find sizing and delivery info.
The PDP moves size guidance next to the selector and adds a delivery estimate under the price, then the change is tested against the original.
COMMON MISTAKES
What usually goes wrong.
Too many apps
Each widget adds weight and distraction.
Manufacturer copy
Duplicate descriptions don't help shoppers or search.
Hiding shipping and returns
Unanswered questions send shoppers to competitors.
PDP
2 questions
What should be above the fold on a product page?
Product name, price, key image, variant selection, add-to-cart and a reason to trust it, such as reviews or delivery info.
How often should I test product pages?
Continuously, if traffic allows. Start with the changes most likely to affect revenue.
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977