OVERVIEW
Aquamare Marine: a bilingual site for bespoke yacht refits and marine engineering
Aquamare delivers luxury yacht refits, marine engineering and bespoke interiors for discerning yacht owners and builders — go anywhere, with complete support.
FR / EN
Bilingual site for an international clientele
Refit · Engineering · Interiors
Three service lines, one partner
Marine-grade
Specialists in marine-grade materials and finishes
Aquamare Marine
“The ocean is freedom. A place without limits. Aquamare takes care of the boat that makes the journey possible.”
Aquamare Marine
Brand statement · aquamaremarine.com
01
About the project
Aquamare Marine is a French marine services company offering bespoke yacht transformations: custom interiors and finishes, marine engineering and complete support wherever the vessel is. The audience is yacht owners, captains and builders who expect the website to feel as considered as the work.
What we built: an editorial, image-led site · french and english from day one · refits, engineering, interiors · a direct route to the people. Performance figures are reported once the client shares analytics.
Client
Aquamare Marine
Industry
Luxury yacht refit · France
Platform
Custom build
Services
An editorial, image-led site · French and English from day one · Refits, engineering, interiors · A direct route to the people
Timeline
2024 – 2025
02
The challenge
A luxury service brand that needed a site as refined as a refit.
Yacht owners and builders judge a partner on detail. The site had to present engineering, design and service lines with large imagery, calm typography and a direct route to the team — in French and English.
“Your complete partner for luxury yacht transformations and outstanding support.”
Aquamare Marine · homepage
Dated design
The previous site no longer matched the reputation built offline.
Hard to find things
Key pages and calls to action were buried.
Slow and not mobile-first
Most visitors arrived on phones; the site was built for desktop.
Nothing to measure
No analytics goals meant nobody could say what the site was doing.
03
How it started
It started with a free audit of Aquamare Marine's existing site — what visitors do on mobile, where enquiries drop and what the team cannot change without a developer.
Rather than pitch the whole build up front, we proposed a focused sprint: the homepage and service pages first, then the full site once the team was comfortable running it.
Haniel Singh · Creative Labs
Free site audit · Aquamare Marine
1. Dated design: The previous site no longer matched the reputation built offline.
2. Hard to find things: Key pages and calls to action were buried.
3. Slow and not mobile-first: Most visitors arrived on phones; the site was built for desktop.
Watch the 3-minute audit04
Finding the direction
Before touching templates we agreed on one visual language for Aquamare Marine: the brand's own photography, its own words, and a layout that puts proof where decisions happen.
We prototyped the homepage and one service page in the first two weeks and locked the system before building out the site.
05
What we built
Six moves, from the storefront to the flows that bring shoppers back.
CUSTOM BUILD
An editorial, image-led site
Full-bleed photography and restrained typography carry the luxury positioning.
BILINGUAL
French and English from day one
Language switching with mirrored content for an international clientele.
SERVICE LINES
Refits, engineering, interiors
Each service line gets its own page with specification detail and project imagery.
TEAM & CONTACT
A direct route to the people
Team and contact pages make the first conversation easy.
PERFORMANCE
Fast despite heavy imagery
Optimised media keeps the image-led pages quick.
LAUNCH & CARE
Launched, then looked after
Ongoing care keeps projects and imagery current.
06
The result
Aquamare now presents its refit, engineering and interiors work with the polish its clients expect, in both languages.
Performance metrics to be added from Aquamare Marine's site analytics. Facts above are from aquamaremarine.com.
FR / EN
Bilingual site for an international clientele
Refit · Engineering · Interiors
Three service lines, one partner
Marine-grade
Specialists in marine-grade materials and finishes
KEEP READING
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Planning something similar? Browse more of our work or see pricing.
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Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977