OVERVIEW
TROVA: biometric smart safes, reimagined and sold direct
TROVA makes biometric, Bluetooth-enabled smart storage safes for home or on the go — award-winning design that secures what's valuable.
Biometric
Fingerprint and app access
Award-winning
Design recognised in press and awards
15%
Welcome offer for first orders
TROVA
“Your valuables stay secure on global adventures, thanks to this game-changing safe from TROVA.”
Press quote
As featured on trovaofficial.com
01
About the project
TROVA set out to fix the safe: traditional safes are clunky and dumb. TROVA GO and GO PLUS are biometric, app-connected safes you can place anywhere. The store sells a small, premium range with press, FAQs and gift cards.
What we built: a premium single-category store · locked, verified, notified · quotes where they convince · launch and restock announcements. Performance figures are reported once the client shares analytics.
Client
TROVA
Industry
Smart safes · DTC
Platform
Shopify
Services
A premium single-category store · Locked, verified, notified · Quotes where they convince · Launch and restock announcements
Timeline
2024 – 2025
02
The challenge
A new category that needs explaining before it sells.
'Smart safe' means nothing until you see it. The store had to show biometric verification, smart notifications and award-winning design fast, then make a premium purchase feel easy.
“Secure what's valuable, empower your peace of mind.”
TROVA · homepage
Dated storefront
The previous store no longer matched the brand or the way its customers shop on mobile.
Slow pages
Heavy media and app bloat pushed load times past where shoppers wait.
Hard to merchandise
Launches and promotions needed a developer every time.
Nothing to measure
No clean analytics meant nobody could say what the store was doing.
03
How it started
It started with a free store audit of TROVA's existing storefront — what shoppers do on mobile, where the cart leaks, and what the team cannot change without a developer.
Rather than pitch the whole build up front, we proposed a focused sprint: fix the highest-impact pages first on Shopify, then extend to the full catalogue once the team was comfortable running it.
Haniel Singh · Creative Labs
Free store audit · TROVA
1. Dated storefront: The previous store no longer matched the brand or the way its customers shop on mobile.
2. Slow pages: Heavy media and app bloat pushed load times past where shoppers wait.
3. Hard to merchandise: Launches and promotions needed a developer every time.
Watch the 3-minute audit04
Finding the direction
Before touching templates we agreed on one visual language for TROVA: the brand's own photography, its own words, and a layout that puts proof where decisions happen.
We prototyped the homepage and the hero product page in the first two weeks and locked the system before building out collections.
05
What we built
Six moves, from the storefront to the flows that bring shoppers back.
SHOPIFY BUILD
A premium single-category store
GO and GO PLUS as hero products with a clear comparison.
FEATURE STORY
Locked, verified, notified
Feature sections explain the biometric and app experience.
PRESS
Quotes where they convince
Press quotes in the hero and PDP.
BACK IN STOCK
Launch and restock announcements
Announcement bar and email alerts for restocks.
GIFT CARDS & HELP
Gifting and support paths
Gift cards, FAQs and help centre.
LAUNCH & CARE
Launched, then looked after
Ongoing care keeps launches and stock current.
06
The result
TROVA explains a new category in one scroll and sells a premium safe with the confidence of its press.
Performance metrics to be added from TROVA's Shopify analytics. Facts above are from trovaofficial.com.
Biometric
Fingerprint and app access
Award-winning
Design recognised in press and awards
15%
Welcome offer for first orders
KEEP READING
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You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977