OVERVIEW
Energized Customs: OEM-quality car parts, delivered fast across the UK
Energized Customs sells OEM-quality car and van parts to everyday drivers and garage pros across the UK — free 1–2 day delivery, 30-day returns, rated 4.8/5.
50,000+
Drivers trust Energized Customs
4.8/5
Rated by real drivers
1–2 day
Free UK delivery on every order
Energized Customs
“Precision-engineered car parts. Reliability and speed for everyday drivers and garage pros alike.”
Energized Customs
Brand promise · energizedcustoms.co.uk
01
About the project
Energized Customs is a UK auto-parts retailer: brakes, suspension, lighting, engine components, wheel bearings, electrics, gearbox and clutch, for cars and vans. The catalogue is deep and fitment-specific, the buyer is often a garage under time pressure, and delivery speed is the promise.
What we built: a category-first parts store · vehicle, year and model on every product · the promise on every page · merchandising the team controls. Performance figures are reported once the client shares analytics.
Client
Energized Customs
Industry
Automotive parts · UK
Platform
Shopify
Services
A category-first parts store · Vehicle, year and model on every product · The promise on every page · Merchandising the team controls
Timeline
2024 – 2025
02
The challenge
A deep, fitment-specific catalogue that garages need to search in seconds.
Parts shoppers search by vehicle, year and part, not by brand story. The store needed category-first navigation, clear fitment data on every product and the delivery and returns promise visible everywhere.
“Free 1–2 day UK delivery · 30-day returns · trusted by 50,000+ drivers · OEM-quality parts guaranteed.”
Energized Customs · announcement bar
Dated storefront
The previous store no longer matched the brand or the way its customers shop on mobile.
Slow pages
Heavy media and app bloat pushed load times past where shoppers wait.
Hard to merchandise
Launches and promotions needed a developer every time.
Nothing to measure
No clean analytics meant nobody could say what the store was doing.
03
How it started
It started with a free store audit of Energized Customs' existing storefront — what shoppers do on mobile, where the cart leaks, and what the team cannot change without a developer.
Rather than pitch the whole build up front, we proposed a focused sprint: fix the highest-impact pages first on Shopify, then extend to the full catalogue once the team was comfortable running it.
Haniel Singh · Creative Labs
Free store audit · Energized Customs
1. Dated storefront: The previous store no longer matched the brand or the way its customers shop on mobile.
2. Slow pages: Heavy media and app bloat pushed load times past where shoppers wait.
3. Hard to merchandise: Launches and promotions needed a developer every time.
Watch the 3-minute audit04
Finding the direction
Before touching templates we agreed on one visual language for Energized Customs: the brand's own photography, its own words, and a layout that puts proof where decisions happen.
We prototyped the homepage and the hero product page in the first two weeks and locked the system before building out collections.
05
What we built
Six moves, from the storefront to the flows that bring shoppers back.
SHOPIFY BUILD
A category-first parts store
Brakes, suspension, lighting, engine, bearings and electrics lead the navigation and the homepage.
FITMENT DATA
Vehicle, year and model on every product
Product templates surface fitment and OEM references so a garage can confirm the part fast.
TRUST BAR
The promise on every page
Free delivery, 30-day returns, 4.8/5 rating and OEM guarantee sit in the announcement bar and PDP.
TOP-SELLING COMPONENTS
Merchandising the team controls
Top-selling and trusted-category blocks are editable sections.
EMAIL CAPTURE
Offers, part guides, early access
Newsletter capture feeds offers and part guides to repeat buyers.
LAUNCH & CARE
Launched, then looked after
Ongoing care keeps the catalogue, delivery rules and promotions current.
06
The result
Energized Customs now sells the way garages buy: category first, fitment on the page, delivery promise everywhere.
Performance metrics to be added from Energized Customs' Shopify analytics. Facts above are from energizedcustoms.co.uk.
50,000+
Drivers trust Energized Customs
4.8/5
Rated by real drivers
1–2 day
Free UK delivery on every order
KEEP READING
More case studies
Planning something similar? Browse more of our work or see pricing.
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977