OVERVIEW
New Wine Church: a digital home to inspire and equip a growing congregation
New Wine Church, a dynamic, faith-driven community based in Lynchburg, VA, is dedicated to fostering spiritual growth and global impact through worship, teaching, and outreach.
+45%
Website traffic, first 3 months
+50%
Mobile traffic after relaunch
−25%
Bounce rate
New Wine Church
“Within the first three months post-launch, we experienced a 45% increase in website traffic. We highly recommend Creative Labs and look forward to continuing our partnership on future projects.”
Amanda Pitts
Director of Communication, New Wine Church · Clutch, Jun 2024
01
About the project
New Wine Church, a dynamic, faith-driven community based in Lynchburg, VA, is dedicated to fostering spiritual growth and global impact through worship, teaching, and outreach. While their in-person congregation flourished, the church sought to extend its reach by creating an engaging and modern online presence.
The result of our work was 27% growth in active users · 30% more sessions · 29% higher engagement rate — plus sermons, events and giving all one tap from the homepage.
Client
New Wine Church
Industry
Church · Lynchburg, VA
Platform
Webflow
Services
Discovery Phase · Branding Phase · Web Design Phase · Testing & Launch
Timeline
2024 – 2025
02
The challenge
A thriving congregation that needed an online home as vibrant as its in-person one.
Balancing tradition with modernity involved designing a platform that respected the church's traditions while incorporating modern web trends. It was essential to address the diverse needs of both local members and a global audience exploring faith online.
“The team at Creative Labs truly understood our mission and brought it to life online.”
Leadership team · New Wine Church, Lynchburg VA
Dated design
The previous site no longer matched the life of the congregation on a Sunday.
Hard to find things
Sermons, events and giving were buried, so visitors left before acting.
Slow and not mobile-first
Most visitors arrived on phones; the old site was built for desktop.
Nothing to measure
No analytics goals meant nobody could say what the site was doing.
03
How it started
It started with a conversation about what New Wine Church needed the site to do — for members, newcomers and a global online audience — and a review of what the old site was and was not delivering.
Our journey began with an immersive Discovery & Analysis session to understand the church's mission, audience, and unique needs.
Haniel Singh · Creative Labs
Free site audit · New Wine Church
1. Dated design: The previous site no longer matched the life of the congregation on a Sunday.
2. Hard to find things: Sermons, events and giving were buried, so visitors left before acting.
3. Slow and not mobile-first: Most visitors arrived on phones; the old site was built for desktop.
Watch the 3-minute audit04
Finding the direction
We developed a holistic strategy to help New Wine Church maximize its online impact.
To establish a unified identity, we designed a visually compelling brand that captures the essence of New Wine Church.
05
What we built
Four phases from discovery to launch on Webflow, plus the measurement and care that followed.
DISCOVERY PHASE
Discovery Phase
Our journey began with an immersive Discovery & Analysis session to understand the church's mission, audience, and unique needs.
BRANDING PHASE
Branding Phase
To establish a unified identity, we designed a visually compelling brand that captures the essence of New Wine Church.
WEB DESIGN PHASE
Web Design Phase
Our Web Design & Development process centered on building a functional and inspiring platform with sermons, events and giving.
TESTING & LAUNCH
Testing & Launch
Comprehensive Usability Testing ensured the website worked flawlessly across all devices and browsers.
ANALYTICS & REPORTING
Numbers the team can act on
GA4 and Search Console were configured with goals, so New Wine Church can see what traffic and conversions actually do.
LAUNCH & CARE
Launched, then looked after
Post-launch care and maintenance keep New Wine Church's site updated, secure and fast as the content grows.
06
The result
The new site feels familiar yet fresh, serving local members and a global audience exploring faith online — with sermons, events and giving one tap from the homepage.
Measured against the prior period. Source: New Wine Church analytics, as published on thecreativelabs.io.
27%
Growth in active users
30%
More sessions overall
29%
Engagement rate
KEEP READING
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You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977