Webflow
Webflow integration
Webflow is the site builder we use for brand sites, nonprofits and B2B marketing sites that sit in front of a Shopify store. We are a Webflow Partner.
UPDATED OCT 2026 · SOURCES (4)
WEBFLOW INTEGRATION AT A GLANCE
COMPLEXITY
Low
METHOD
TYPICAL SETUP
2–4 weeks
WHAT WE DO
Design and build the marketing site in Webflow, connect it to the Shopify store, set up the CMS collections and hand over an editor your team can run.
CATEGORY
Design & dev
SETUP BY PLATFORM
How we set up Webflow
Shopify
Webflow on Shopify (Buy Button/links): Design and build the marketing site in Webflow, connect it to the Shopify store, set up the CMS collections and hand over an editor your team can run.
Shopify store builds →Shopify Plus
On Shopify Plus (Buy Button/links): everything in Shopify, plus the Plus-only hooks (checkout extensions, B2B, Launchpad) where Webflow can use them.
Hydrogen
On a headless storefront (Hydrogen, Astro or Next.js) we connect Webflow through Links and own the event and data mapping ourselves.
USE CASES
What teams use it for
Marketing site
Brand, about, blog and landing pages with a CMS your team edits.
Store handoff
Shop links and Buy Buttons into Shopify checkout.
Nonprofit & B2B sites
Giving, events and lead capture alongside merch on Shopify.
BEFORE YOU ADD IT
What to watch out for
COMMERCE
Use Shopify for the store
Webflow Ecommerce is limited; keep the catalogue and checkout on Shopify.
DOMAIN
Plan the domain split
Subdomain for the store or the site, decided before build for SEO.
CMS
Collection limits
Large blogs hit collection limits on lower plans.
05
Webflow with Shopify
Webflow runs many brand and content sites that sit next to a Shopify store, and Creative Labs is a Webflow Partner, so we see the combination often: Webflow for the marketing site and CMS, Shopify for the store and checkout.
The setup is a domain plan first — store on shop.brand.com or brand.com/shop, Webflow on the root — then shared navigation, a shared design system, Buy Buttons or product embeds where a Webflow page sells directly, and cross-domain GA4 so attribution survives the handoff. Webflow's CMS handles blog, press and lookbook content; Shopify handles anything with a price.
For service businesses and nonprofits we sometimes build the whole site in Webflow with a small Shopify store for merch or donations. For a true ecommerce brand, the reverse is usually better: Shopify for everything and Webflow only if the content team needs it. We help clients choose, and we have migrated both directions.
Should the store be on Webflow or Shopify?
For a true ecommerce brand, Shopify for everything is usually better, with Webflow only if the content team needs it. Webflow Ecommerce is limited, so keep the catalogue and checkout on Shopify. We help clients choose.
Can Webflow and Shopify share a domain?
Yes. We plan the domain first, for example the store on shop.brand.com or brand.com/shop with Webflow on the root. This is decided before the build for SEO, with cross-domain GA4 so attribution survives.
Do you migrate WordPress to Webflow?
We scope the content and URL migration when we plan the build. Webflow's CMS handles blog, press and lookbook content, so we map those collections and redirects before moving anything.
Who edits the Webflow site after launch?
Your team, in an editor we hand over after setting up the CMS collections. Large blogs can hit collection limits on lower plans, so we plan for that up front.
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977