OVERVIEW
CRDBAG: modular camera organisers from Sweden, sold worldwide with no surprise fees
CRDBAG is a Swedish company making tools for storing and sub-packing camera equipment — hard-case systems, bags and organisers trusted by working crews.
20 yrs
Of organising camera gear for professionals
Duties paid
All US tariffs and import duties covered — no surprise fees
$200+
Free shipping threshold
CRDBAG
“Let's get organized. Turn your hard case into a system — designed to keep everything protected, visible and exactly where it belongs.”
CRDBAG
Brand statement · crdbag.com
01
About the project
CRDBAG builds modular organisers, lids, dividers and bags that turn a hard case into a system for camera crews. Based in Sweden and selling internationally, the store has to handle currency, duties and shipping clearly for a professional buyer who wants no surprises at delivery.
What we built: geolocation, currency and duties handled · build a modular setup · kits the way crews buy · proof for professionals. Performance figures are reported once the client shares analytics.
Client
CRDBAG
Industry
Camera organisation · Sweden
Platform
Shopify
Services
Geolocation, currency and duties handled · Build a modular setup · Kits the way crews buy · Proof for professionals
Timeline
2024 – 2025
02
The challenge
International selling where duties and currency can kill a professional order.
US customers abandoned at the duties line. The store needed geolocation, local currency and a clear 'what you see is what you pay' promise, plus bundles that reflect how crews actually kit out a case.
“What you see is what you pay. We cover all import fees for US customers — no extra costs at delivery.”
CRDBAG · homepage
Wrong currency, surprise duties
International buyers saw foreign prices and unexpected fees at delivery.
Shipping confusion
Rules differed by country and were explained nowhere.
Hard to merchandise
Launches needed a developer every time.
Nothing to measure
No view of conversion by market.
03
How it started
It started with a free store audit of CRDBAG's existing storefront — what shoppers do on mobile, where the cart leaks, and what the team cannot change without a developer.
Rather than pitch the whole build up front, we proposed a focused sprint: fix the highest-impact pages first on Shopify, then extend to the full catalogue once the team was comfortable running it.
Haniel Singh · Creative Labs
Free store audit · CRDBAG
1. Wrong currency, surprise duties: International buyers saw foreign prices and unexpected fees at delivery.
2. Shipping confusion: Rules differed by country and were explained nowhere.
3. Hard to merchandise: Launches needed a developer every time.
Watch the 3-minute audit04
Finding the direction
Before touching templates we agreed on one visual language for CRDBAG: the brand's own photography, its own words, and a layout that puts proof where decisions happen.
We prototyped the homepage and the hero product page in the first two weeks and locked the system before building out collections.
05
What we built
Six moves, from the storefront to the flows that bring shoppers back.
SHOPIFY MARKETS
Geolocation, currency and duties handled
Markets configured so US buyers see USD and duties-paid pricing.
HARD CASE SYSTEMS
Build a modular setup
System-builder collections group organisers, lids and dividers by case.
BUNDLES & CASES
Kits the way crews buy
Bundle collections priced for a full case fit-out.
TRUSTED BY
Proof for professionals
Logos of crews and brands that use CRDBAG.
SUPPORT & BLOG
Content for working crews
Packing guides and support content drive search.
LAUNCH & CARE
Launched, then looked after
Ongoing care keeps markets, duties and bundles current.
06
The result
CRDBAG now sells internationally with duties-paid clarity and system-based bundles that match how crews pack.
Performance metrics to be added from CRDBAG's Shopify analytics. Facts above are from crdbag.com.
20 yrs
Of organising camera gear for professionals
Duties paid
All US tariffs and import duties covered — no surprise fees
$200+
Free shipping threshold
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You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977