OVERVIEW
Jevonbaby: a wearable breast pump brand for working mothers, launched on Shopify in Singapore
Jevonbaby makes a hospital-grade wearable breast pump that slips into a bra — life without limitations for working mothers and mothers on the go.
Hospital-grade
Suction in a wearable, cordless pump
SGD
Singapore storefront with baby-fair promotions
Reviews
Mother-to-mother testimonials on the homepage
Jevonbaby
“I am using two Jevonbaby pumps. The hospital-grade suctions yield more milk in less time, with painless comfort. The strong batteries keep up throughout the workday.”
Sherril
Customer review, Singapore · jevonbaby.com
01
About the project
Jevonbaby was created to empower working mothers and mothers always on the go. A single hero product — a wearable, hospital-grade breast pump — sold direct in Singapore with baby-fair promotions and gifts auto-applied at checkout.
What we built: a single-product store with a clear story · explained with video and steps · mothers in their own words · baby-fair offers auto-applied. Performance figures are reported once the client shares analytics.
Client
Jevonbaby
Industry
Wearable breast pumps · Singapore
Platform
Shopify
Services
A single-product store with a clear story · Explained with video and steps · Mothers in their own words · Baby-fair offers auto-applied
Timeline
2024 – 2025
02
The challenge
A single-product brand that lives or dies on trust and explanation.
A new mother buying a pump needs to understand how it works, hear from other mothers and feel the promotions are real. The store had to carry 'how does it work', reviews and the current baby-fair offer without clutter.
“Life, without limitations. Pump on your terms.”
Jevonbaby · homepage
Dated storefront
The previous store no longer matched the brand or the way its customers shop on mobile.
Slow pages
Heavy media and app bloat pushed load times past where shoppers wait.
Hard to merchandise
Launches and promotions needed a developer every time.
Nothing to measure
No clean analytics meant nobody could say what the store was doing.
03
How it started
It started with a free store audit of Jevonbaby's existing storefront — what shoppers do on mobile, where the cart leaks, and what the team cannot change without a developer.
Rather than pitch the whole build up front, we proposed a focused sprint: fix the highest-impact pages first on Shopify, then extend to the full catalogue once the team was comfortable running it.
Haniel Singh · Creative Labs
Free store audit · Jevonbaby
1. Dated storefront: The previous store no longer matched the brand or the way its customers shop on mobile.
2. Slow pages: Heavy media and app bloat pushed load times past where shoppers wait.
3. Hard to merchandise: Launches and promotions needed a developer every time.
Watch the 3-minute audit04
Finding the direction
Before touching templates we agreed on one visual language for Jevonbaby: the brand's own photography, its own words, and a layout that puts proof where decisions happen.
We prototyped the homepage and the hero product page in the first two weeks and locked the system before building out collections.
05
What we built
Six moves, from the storefront to the flows that bring shoppers back.
SHOPIFY BUILD
A single-product store with a clear story
Hero, how it works, reviews and offer in one scroll.
HOW IT WORKS
Explained with video and steps
Product education built into the homepage and PDP.
REVIEWS
Mothers in their own words
Customer testimonials surfaced on the homepage.
PROMOTIONS
Baby-fair offers auto-applied
Discounts and free gifts applied automatically at checkout.
STORY
The Jevonbaby story
Brand story page for press and trust.
LAUNCH & CARE
Launched, then looked after
Ongoing care keeps offers and reviews current.
06
The result
Jevonbaby sells a complex product simply: understand it, hear from mothers, claim the offer, check out.
Performance metrics to be added from Jevonbaby's Shopify analytics. Facts above are from jevonbaby.com.
Hospital-grade
Suction in a wearable, cordless pump
SGD
Singapore storefront with baby-fair promotions
Reviews
Mother-to-mother testimonials on the homepage
KEEP READING
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You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977