GLOSSARY · C
Customer accounts
Shopify’s passwordless accounts with order history, subscriptions and B2B features.
WHY IT MATTERS
Why it matters for a Shopify store.
Accounts let customers see orders, manage subscriptions and reorder. Password friction is the main reason shoppers skip them.
Shopify's newer customer accounts sign in with a one-time code instead of a password, and support order history, returns, subscriptions and B2B features.
HOW CREATIVE LABS HANDLES IT
What we do about it on every project.
01
Choose the account type
We move stores to the newer passwordless accounts unless a specific legacy feature is needed.
02
Extend the account pages
Customer account UI extensions add loyalty, subscriptions or reorders without a custom theme template.
03
Keep checkout guest-friendly
Accounts are offered, never forced before purchase.
EXAMPLE
A typical example.
A subscription brand gets support emails asking how to skip a delivery.
Customers sign in with a code, see their subscription in the account and skip or swap the next order themselves.
COMMON MISTAKES
What usually goes wrong.
Forcing sign-up before checkout
Required accounts cost sales. Offer them after purchase instead.
Customising legacy templates
Heavy edits to classic account templates make the move to newer accounts harder.
Forgetting app compatibility
Check loyalty and subscription apps support the account type you use.
CUSTOMER ACCOUNTS
2 questions
What are Shopify's new customer accounts?
Passwordless accounts where customers sign in with a one-time code sent to their email, with built-in order history and support for extensions.
Can I customise the new customer accounts?
Yes, through customer account UI extensions and branding settings rather than theme templates.
Related terms
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