GLOSSARY · S
Shop Pay
Shopify’s accelerated checkout with saved details and installments.
WHY IT MATTERS
Why it matters for a Shopify store.
Shop Pay saves a shopper's payment and shipping details across Shopify stores, so returning buyers check out in a few taps.
Faster checkout means fewer drop-offs, especially on mobile; Shop Pay Installments also lets eligible shoppers split payments — part of any checkout review.
HOW CREATIVE LABS HANDLES IT
What we do about it on every project.
01
Make it visible
Express checkout buttons placed where they help, without crowding the cart.
02
Check installments fit
Installments shown where order values suit them and the market supports it.
03
Measure its share
Shop Pay usage is tracked alongside conversion rate.
EXAMPLE
A typical example.
A store's mobile checkout has many steps for returning customers.
Shop Pay is enabled with express buttons in the cart, so returning shoppers confirm details saved from other Shopify stores and pay in a few taps.
COMMON MISTAKES
What usually goes wrong.
Too many express buttons
A wall of payment buttons distracts from the main path.
Hiding it on mobile
Mobile is where it saves the most time.
Assuming installments suit everything
Low-priced items rarely benefit from split payments.
SHOP PAY
2 questions
Do I need Shopify Payments for Shop Pay?
Shop Pay is available with Shopify Payments; check Shopify's current requirements for your country and payment setup.
What is Shop Pay Installments?
A way for eligible customers to split a purchase into payments, available in supported markets.
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