GLOSSARY · B

B2B on Shopify

Company accounts, price lists, net terms and rep ordering built into Shopify Plus.

WHY IT MATTERS

Why it matters for a Shopify store.

Wholesale buyers expect their own prices, payment terms and reorder tools. Running them from a separate store or spreadsheet duplicates inventory and data.

Shopify Plus brings company accounts, catalogs with price lists, quantity rules and net payment terms into the same store as DTC — see our B2B & wholesale work.

HOW CREATIVE LABS HANDLES IT

What we do about it on every project.

Model companies and locations

Each buyer gets a company profile with locations, contacts, catalogs and terms that match how they buy.

Keep one storefront

B2B buyers log in to the same store and see their prices, minimums and payment options.

Connect the back office

Orders, credit terms and invoices sync with the ERP or accounting system through integrations.

EXAMPLE

A typical example.

A brand sells online to consumers and by phone and email to boutique retailers.

Retailers get company accounts with a wholesale catalog, case-pack quantity rules and 30-day terms, and reorder from their order history instead of emailing a PDF order form.

COMMON MISTAKES

What usually goes wrong.

Running a second store for wholesale

Two stores means two inventories and two sets of products to keep in sync.

Copying retail UX for buyers

B2B buyers want quick order forms and reorders, not lifestyle imagery.

Leaving pricing in spreadsheets

Catalogs and price lists in Shopify stop pricing errors on manual orders.

B2B ON SHOPIFY

2 questions

Is B2B available on every Shopify plan?

The full B2B feature set — companies, catalogs and payment terms — is part of Shopify Plus. Smaller stores use apps for wholesale pricing.

Can B2B and DTC share one Shopify store?

Yes. That is the point of B2B on Shopify: one catalog and inventory, with different prices and terms per company.

Keep exploring

Shopify Plus B2B: company accounts, price lists, net terms.Shopify Plus, when the store needs more control.Shopify integrations, documented and owned by you.Shopify and eCommerce terms, in plain English.

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