Astro vs Next.js, compared for brands that sell.

For content pages, yes by default: Astro ships zero JavaScript unless you add an island. Next.js can be just as fast with discipline.

Mostly, for content. Astro renders pages to static HTML and adds interactive islands where needed, so it covers marketing sites, docs and most storefront pages. Logged-in dashboards, heavy personalisation and app-like flows are where Next.js is the better fit.

Yes. Astro can render React components as islands, so existing React pieces such as a product configurator or a search widget can sit on otherwise static pages. Only the islands ship JavaScript; the rest of the page stays HTML.

It depends on how much of the site is content and how much is product. Content-led brands with a catalogue that changes slowly do well on Astro; storefronts with accounts, personalisation or a lot of interactivity fit Next.js or Hydrogen. We recommend one after looking at the store, not before.

No. Both deploy to Vercel, Netlify, Cloudflare and other hosts; Vercel is a natural fit for Next.js, but it is a choice, not a requirement. We pick hosting with you and set it up in your own account.

Yes. Both use components and pull content from the same CMS or the Shopify Storefront API, so a move is mostly rebuilding templates rather than re-entering content. We map every URL first so rankings carry over.

Yes. We build marketing sites and headless storefronts in both, and we recommend whichever fits how your team edits and what the site has to do. See Next.js development for how we work.