OVERVIEW
Transforming Music Education with Engaging Web Design
Treble Makers Studio is a lively platform dedicated to music education, offering budding musicians a wide range of lessons and resources.
45%
Increase in session duration
30%
Boost in course sign-ups
40%
Rise in organic traffic
Treble Makers Studio
“Creative Labs captured the creative energy of our studio perfectly. The new website has made it so much easier for students to find and enroll in courses. We've seen incredible growth since launch.”
Treble Makers Team
Director, Treble Makers Studio
01
About the project
Treble Makers Studio is a lively platform dedicated to music education, offering budding musicians a wide range of lessons and resources. Their goal is to make learning music accessible and fun for everyone, regardless of skill level. The studio aimed to undergo a digital transformation that would showcase its creative spirit while ensuring easy access to learning materials and course sign-ups.
The result of our work was 45% increase in session duration — thanks to intuitive navigation and engaging visuals · 30% boost in course sign-ups — through simplified enrollment · 40% rise in organic traffic.
Client
Treble Makers Studio
Industry
Music education · Roanoke, VA
Platform
WordPress
Services
Discovery Phase · Design Phase · Development Phase · Testing & Launch
Timeline
2024 – 2025
02
The challenge
Simplifying Music Education Online
Simplifying Enrollment by developing an intuitive course booking system that streamlines the user journey. We focused on user engagement by ensuring the platform's visuals and content kept users interested throughout their experience.
“Creative Labs captured the creative energy of our studio perfectly.”
Treble Makers Team · Director, Treble Makers Studio
Dated design
The previous site no longer matched the reputation Treble Makers Studio had built offline.
Hard to find things
Key pages and calls to action were buried, so visitors left before acting.
Slow and not mobile-first
Most visitors arrived on phones; the old site was built for desktop.
Nothing to measure
No analytics goals meant nobody could say what the site was doing.
03
How it started
It started with a conversation about what Treble Makers Studio needed the site to do — for the people it serves and for the team running it — and a review of what the old site was and was not delivering.
The project kicked off with a thorough Discovery & Analysis phase. By conducting stakeholder interviews, we pinpointed key objectives: simplifying course enrollment for students, enhancing student-teacher interaction…
Haniel Singh · Creative Labs
Free site audit · Treble Makers Studio
1. Dated design: The previous site no longer matched the reputation Treble Makers Studio had built offline.
2. Hard to find things: Key pages and calls to action were buried, so visitors left before acting.
3. Slow and not mobile-first: Most visitors arrived on phones; the old site was built for desktop.
Watch the 3-minute audit04
Finding the direction
Building an Engaging Music Platform
Our UI/UX Design team developed wireframes and prototypes to outline the best user journey.
05
What we built
Four phases from discovery to launch on WordPress, plus the measurement and care that followed.
DISCOVERY PHASE
Discovery Phase
The project kicked off with a thorough Discovery & Analysis phase. By conducting stakeholder interviews, we pinpointed key objectives: simplifying…
DESIGN PHASE
Design Phase
Our UI/UX Design team developed wireframes and prototypes to outline the best user journey.
DEVELOPMENT PHASE
Development Phase
During development, we applied advanced WordPress Web Development techniques to build a scalable and secure platform.
TESTING & LAUNCH
Testing & Launch
Rigorous Usability Testing ensured the platform functioned smoothly across multiple devices and browsers.
ANALYTICS & REPORTING
Numbers the team can act on
GA4 and Search Console were configured with goals, so Treble Makers Studio can see what traffic and conversions actually do.
LAUNCH & CARE
Launched, then looked after
Post-launch care and maintenance keep Treble Makers Studio's site updated, secure and fast as the content grows.
06
The result
Session durations increased by 45% thanks to intuitive navigation and engaging visuals. The booking system simplified the enrollment process, boosting course sign-ups by 30%.
Measured against the prior period. Source: Treble Makers Studio analytics, as published on thecreativelabs.io.
45%
Increase in session duration
30%
Boost in course sign-ups
40%
Rise in organic traffic
KEEP READING
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You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977