OVERVIEW
Poplar Forest Nursery: a Shopify store as inviting as the nursery itself
Poplar Forest Nursery, a thriving business in the heart of Virginia, specializes in offering premium-quality plants and landscaping services.
40%
Boost in session duration
25%
Rise in ecommerce sales
35%
Increase in organic traffic
Poplar Forest Nursery
“Creative Labs brought our nursery's digital vision to life. The Shopify store they built perfectly captures our brand while making it incredibly easy for customers to shop and learn about plant care.”
Poplar Forest Nursery Team
Owner, Poplar Forest Nursery
01
About the project
Poplar Forest Nursery, a thriving business in the heart of Virginia, specializes in offering premium-quality plants and landscaping services. They sought a digital transformation to match their reputation in the physical market.
The result of our work was 40% boost in session duration — user engagement · 25% rise in ecommerce sales — through optimization · 35% increase in organic traffic — via seo strategy.
Client
Poplar Forest Nursery
Industry
Garden nursery
Platform
Shopify
Services
Discovery Phase · Design Phase · Development Phase · Testing & Launch
Timeline
2024 – 2025
02
The challenge
Balancing Stunning Visuals with Performance
When designing an image-heavy website, it's crucial to strike a balance between stunning visuals and optimal performance. We tackled this challenge by optimizing images to ensure fast loading speeds without sacrificing quality. This approach not only enhances user experience but also keeps visitors engaged.
“Creative Labs brought our nursery's digital vision to life.”
Poplar Forest Nursery Team · Owner, Poplar Forest Nursery
Dated design
The previous site no longer matched the reputation Poplar Forest Nursery had built offline.
Hard to find things
Key pages and calls to action were buried, so visitors left before acting.
Slow and not mobile-first
Most visitors arrived on phones; the old site was built for desktop.
Nothing to measure
No analytics goals meant nobody could say what the site was doing.
03
How it started
It started with a conversation about what Poplar Forest Nursery needed the site to do — for the people it serves and for the team running it — and a review of what the old site was and was not delivering.
We initiated the project with an in-depth Discovery & Analysis process. This included stakeholder interviews and competitor analysis to understand the nursery's unique selling points.
Haniel Singh · Creative Labs
Free site audit · Poplar Forest Nursery
1. Dated design: The previous site no longer matched the reputation Poplar Forest Nursery had built offline.
2. Hard to find things: Key pages and calls to action were buried, so visitors left before acting.
3. Slow and not mobile-first: Most visitors arrived on phones; the old site was built for desktop.
Watch the 3-minute audit04
Finding the direction
To ensure Poplar Forest Nursery's digital success, we developed a comprehensive strategy
During the design phase, our UI/UX Design team worked to create a site that balanced functionality with aesthetic appeal.
05
What we built
Four phases from discovery to launch on Shopify, plus the measurement and care that followed.
DISCOVERY PHASE
Discovery Phase
We initiated the project with an in-depth Discovery & Analysis process.
DESIGN PHASE
Design Phase
During the design phase, our UI/UX Design team worked to create a site that balanced functionality with aesthetic appeal.
DEVELOPMENT PHASE
Development Phase
The development phase focused on implementing advanced Shopify features tailored to Poplar Forest Nursery's unique requirements.
TESTING & LAUNCH
Testing & Launch
Prior to launch, the website underwent rigorous Usability Testing across multiple devices and browsers.
ANALYTICS & REPORTING
Numbers the team can act on
GA4 and Search Console were configured with goals, so Poplar Forest Nursery can see what traffic and conversions actually do.
LAUNCH & CARE
Launched, then looked after
Post-launch care and maintenance keep Poplar Forest Nursery's site updated, secure and fast as the content grows.
06
The result
Additionally, streamlined checkout processes and targeted email campaigns have contributed to a 25% rise in eCommerce sales, showcasing the effectiveness of our strategies.
Measured against the prior period. Source: Poplar Forest Nursery analytics, as published on thecreativelabs.io.
40%
Boost in session duration
25%
Rise in ecommerce sales
35%
Increase in organic traffic
KEEP READING
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You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977