OVERVIEW
Branding & Web Design as Stunning as Her Photography
Katelyn Keddington Photography is a boutique business that captures timeless moments for families, couples, and individuals.
27%
Growth in active users
30%
More sessions overall
29%
Engagement rate
Katelyn Keddington Photography
“Creative Labs has elevated my brand to a whole new level. My website feels like a true representation of my work, and the response from clients has been amazing. The team's attention to detail and expertise in WordPress web design were phenomenal!”
Katelyn Keddington
Founder, Katelyn Keddington Photography
01
About the project
Katelyn Keddington Photography is a boutique business that captures timeless moments for families, couples, and individuals. Katelyn is known for blending natural light with raw emotion, appealing to an audience that values elegance, authenticity, and artistry. Her digital platform, however, lacked the sophistication and user-friendly design needed to reflect her brand and attract high-value clients.
The result of our work was 27% growth — in active users · 30% sessions — overall traffic · 29% engagement rate by — consistently.
Client
Katelyn Keddington Photography
Industry
Photography
Platform
WordPress
Services
Discovery Phase · Branding Phase · Web Design Phase · Development, Testing & Launch
Timeline
2024 – 2025
02
The challenge
Creating a unique, visually rich photography site with fast load times and a smooth, intuitive booking process.
Balancing visuals with performance was a challenge due to the site's heavy media content. This was tackled using advanced image compression and optimized hosting. Creating a unique identity for Katelyn's brand in a crowded photography market involved thorough audience research and careful design.
“Creative Labs has elevated my brand to a whole new level.”
Katelyn Keddington · Founder, Katelyn Keddington Photography
Dated design
The previous site no longer matched the reputation Katelyn Keddington Photography had built offline.
Hard to find things
Key pages and calls to action were buried, so visitors left before acting.
Slow and not mobile-first
Most visitors arrived on phones; the old site was built for desktop.
Nothing to measure
No analytics goals meant nobody could say what the site was doing.
03
How it started
It started with a conversation about what Katelyn Keddington Photography needed the site to do — for the people it serves and for the team running it — and a review of what the old site was and was not delivering.
We started with an immersive Discovery & Analysis phase to uncover the core values and aesthetic preferences of Katelyn's brand.
Haniel Singh · Creative Labs
Free site audit · Katelyn Keddington Photography
1. Dated design: The previous site no longer matched the reputation Katelyn Keddington Photography had built offline.
2. Hard to find things: Key pages and calls to action were buried, so visitors left before acting.
3. Slow and not mobile-first: Most visitors arrived on phones; the old site was built for desktop.
Watch the 3-minute audit04
Finding the direction
To maximize Katelyn Keddington Photography's success, our strategy included:
Our branding process focused on elegance and authenticity. We designed a refined, minimalist logo that captures Katelyn's artistic vision, paired with warm neutrals and soft pastels to complement her…
05
What we built
Four phases from discovery to launch on WordPress, plus the measurement and care that followed.
DISCOVERY PHASE
Discovery Phase
We started with an immersive Discovery & Analysis phase to uncover the core values and aesthetic preferences of Katelyn's brand.
BRANDING PHASE
Branding Phase
Our branding process focused on elegance and authenticity. We designed a refined, minimalist logo that captures Katelyn's artistic vision, paired…
WEB DESIGN PHASE
Web Design Phase
We applied UI/UX design principles to create a visually stunning and functional website.
DEVELOPMENT, TESTING & LAUNCH
Development, Testing & Launch
The development focused on creating a high-performance Custom WordPress site with interactive galleries showcasing Katelyn's work through smooth transitions.
ANALYTICS & REPORTING
Numbers the team can act on
GA4 and Search Console were configured with goals, so Katelyn Keddington Photography can see what traffic and conversions actually do.
LAUNCH & CARE
Launched, then looked after
Post-launch care and maintenance keep Katelyn Keddington Photography's site updated, secure and fast as the content grows.
06
The result
The site experienced a 45% increase in organic traffic within the first three months after launch, thanks to focused SEO strategies. This surge brought more visitors eager to explore what was offered.
Measured against the prior period. Source: Katelyn Keddington Photography analytics, as published on thecreativelabs.io.
27%
Growth in active users
30%
More sessions overall
29%
Engagement rate
KEEP READING
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You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977