OVERVIEW
A top telecom solutions provider enhancing connectivity through innovative VoIP and UCaaS platforms.
Cellocity is a top telecom solutions provider, focusing on a wide range of communication services that boost connectivity and operational efficiency for businesses.
45%
Faster data transmission
30%
Rise in active users
Passed
HIPAA audits passed
Cellocity
“Creative Labs delivered a platform that exceeded our expectations. Their understanding of compliance requirements and user experience design helped us create a telecom solution that our clients love.”
Cellocity Team
CEO, Cellocity
01
About the project
Cellocity is a top telecom solutions provider, focusing on a wide range of communication services that boost connectivity and operational efficiency for businesses. Their innovative offerings include Voice over IP (VoIP) services, Unified Communications as a Service (UCaaS), and advanced telecommunication hardware, all designed to meet the dynamic needs of modern enterprises.
The result of our work was 45% faster data transmission — communication efficiency · 30% rise in active users — within three months · Passed HIPAA audits with flying colors.
Client
Cellocity
Industry
Telecom technology
Platform
Custom build (Astro)
Services
Discovery Phase · Design Phase · Development Phase · Testing & Launch
Timeline
2024 – 2025
02
The challenge
HIPAA compliance, EHR integration and user adoption — all at once.
Data security and compliance are critical, especially when adhering to strict HIPAA regulations. This necessitated a careful focus on encryption methods and data management practices to ensure sensitive information remains protected.
“Creative Labs delivered a platform that exceeded our expectations.”
Cellocity Team · CEO, Cellocity
Dated design
The previous site no longer matched the reputation Cellocity had built offline.
Hard to find things
Key pages and calls to action were buried, so visitors left before acting.
Slow and not mobile-first
Most visitors arrived on phones; the old site was built for desktop.
Nothing to measure
No analytics goals meant nobody could say what the site was doing.
03
How it started
It started with a conversation about what Cellocity needed the site to do — for the people it serves and for the team running it — and a review of what the old site was and was not delivering.
During the Discovery & Analysis phase, our team held workshops with Cellocity's stakeholders to map out their vision for the platform.
Haniel Singh · Creative Labs
Free site audit · Cellocity
1. Dated design: The previous site no longer matched the reputation Cellocity had built offline.
2. Hard to find things: Key pages and calls to action were buried, so visitors left before acting.
3. Slow and not mobile-first: Most visitors arrived on phones; the old site was built for desktop.
Watch the 3-minute audit04
Finding the direction
Our comprehensive strategy for Cellocity included:
In the design phase, we crafted wireframes to visualize user journeys. The Wireframes & Prototypes were tested by a sample group of users, including healthcare providers and patients, to ensure that…
05
What we built
Four phases from discovery to launch, plus the measurement and care that followed.
DISCOVERY PHASE
Discovery Phase
During the Discovery & Analysis phase, our team held workshops with Cellocity's stakeholders to map out their vision for the platform.
DESIGN PHASE
Design Phase
In the design phase, we crafted wireframes to visualize user journeys.
DEVELOPMENT PHASE
Development Phase
Using our Custom Web Development skills, we created a platform featuring 3rd Party Software Integration to link with electronic health record (EHR) systems.
TESTING & LAUNCH
Testing & Launch
The platform underwent rigorous Usability Testing to ensure seamless performance across devices and browsers.
ANALYTICS & REPORTING
Numbers the team can act on
GA4 and Search Console were configured with goals, so Cellocity can see what traffic and conversions actually do.
LAUNCH & CARE
Launched, then looked after
Post-launch care and maintenance keep Cellocity's site updated, secure and fast as the content grows.
06
The result
Increased Efficiency: Data transmission time was cut by 45%, making critical communications much faster and smoother. The intuitive design and role-based dashboards boosted user engagement, resulting in a 30% rise in active users within just three months of…
Measured against the prior period. Source: Cellocity analytics, as published on thecreativelabs.io.
45%
Faster data transmission
30%
Rise in active users
Passed
HIPAA audits passed
KEEP READING
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