OVERVIEW
Empowering Healthcare Education Through Custom Web Development
Care Hope College, a well-known institution in Florida, is committed to advancing healthcare education.
27%
Growth in active users
30%
More sessions overall
29%
Engagement rate
Care Hope College
“Creative Labs has elevated our online presence to a whole new level. The new platform is not just visually appealing but also incredibly functional. Their expertise in Custom Web Development and SEO has helped us engage with prospective students like never before. We are thrilled with the results!”
Care Hope College Administration
Administration, Care Hope College
01
About the project
Care Hope College, a well-known institution in Florida, is committed to advancing healthcare education. It is recognized for its challenging nursing and allied health programs that prepare students for demanding careers in the healthcare field. The college sought to update its online presence by building a strong digital platform.
The result of our work was 27% growth — in active users · 30% sessions — overall traffic · 29% engagement rate by — consistently.
Client
Care Hope College
Industry
Education
Platform
Custom build (Astro)
Services
Discovery Phase · Design Phase · Development Phase · Testing & Launch
Timeline
2024 – 2025
02
The challenge
A respected nursing college whose website could not keep up with prospective students.
Integrating the new platform with existing administrative systems posed a major challenge. Our Custom Web Development team tackled this by implementing APIs that enable real-time data syncing, ensuring smooth and continuous operations.
“Creative Labs has elevated our online presence to a whole new level.”
Care Hope College Administration · Administration, Care Hope College
Dated design
The previous site no longer matched the reputation Care Hope College had built offline.
Hard to find things
Key pages and calls to action were buried, so visitors left before acting.
Slow and not mobile-first
Most visitors arrived on phones; the old site was built for desktop.
Nothing to measure
No analytics goals meant nobody could say what the site was doing.
03
How it started
It started with a conversation about what Care Hope College needed the site to do — for the people it serves and for the team running it — and a review of what the old site was and was not delivering.
The project started with a thorough exploration of Care Hope College's operations and user needs. This phase involved stakeholder interviews to uncover challenges with the current website and pinpoint areas for…
Haniel Singh · Creative Labs
Free site audit · Care Hope College
1. Dated design: The previous site no longer matched the reputation Care Hope College had built offline.
2. Hard to find things: Key pages and calls to action were buried, so visitors left before acting.
3. Slow and not mobile-first: Most visitors arrived on phones; the old site was built for desktop.
Watch the 3-minute audit04
Finding the direction
Creative Labs approached the Care Hope College project with a focus on creating a comprehensive digital solution.
The design phase focused on enhancing usability and visual appeal. This involved creating wireframes and prototypes to map out the platform's structure and user flow, making it simple for users to…
05
What we built
Four phases from discovery to launch, plus the measurement and care that followed.
DISCOVERY PHASE
Discovery Phase
The project started with a thorough exploration of Care Hope College's operations and user needs.
DESIGN PHASE
Design Phase
The design phase focused on enhancing usability and visual appeal. This involved creating wireframes and prototypes to map out the platform's…
DEVELOPMENT PHASE
Development Phase
The development phase focused on creating a robust, scalable platform tailored to the college's needs.
TESTING & LAUNCH
Testing & Launch
Before launch, the platform was rigorously tested for usability on various devices and browsers to guarantee smooth functionality and accessibility.
ANALYTICS & REPORTING
Numbers the team can act on
GA4 and Search Console were configured with goals, so Care Hope College can see what traffic and conversions actually do.
LAUNCH & CARE
Launched, then looked after
Post-launch care and maintenance keep Care Hope College's site updated, secure and fast as the content grows.
06
The result
One notable improvement is the application portal, which has seen a remarkable 45% increase in online applications during the first quarter. User engagement has also soared, thanks to the modern design and intuitive navigation of the site.
Measured against the prior period. Source: Care Hope College analytics, as published on thecreativelabs.io.
27%
Growth in active users
30%
More sessions overall
29%
Engagement rate
KEEP READING
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