OVERVIEW
Inspiring Hope Through Digital Storytelling and Engagement
A Child's Wish Foundation is a heartfelt organization dedicated to fulfilling the dreams of children facing critical illnesses.
50%
Boost in donations
70%
Increase in organic traffic
40%
Rise in engagement
A Child's Wish Foundation
“Creative Labs helped us tell our story in a way that truly moves people to action. The new website has been transformative for our fundraising and volunteer recruitment efforts.”
Foundation Team
Director, A Child's Wish Foundation
01
About the project
A Child's Wish Foundation is a heartfelt organization dedicated to fulfilling the dreams of children facing critical illnesses. Their mission centers on bringing moments of joy, hope, and healing to these children and their families through extraordinary experiences.
The result of our work was 50% boost in donations — through streamlined donation portal · 70% increase in organic traffic — via optimized content and seo · 40% rise in engagement — as visitors explored success stories.
Client
A Child's Wish Foundation
Industry
Nonprofit · foundation
Platform
WordPress
Services
Discovery Phase · Branding Phase · Web Design Phase · Content & SEO, Testing & Launch
Timeline
2024 – 2025
02
The challenge
Building Awareness and Inspiring Action
The foundation faced limited awareness, which hindered its ability to attract donors and volunteers. To address this, we implemented a strong SEO strategy and created dynamic content to boost website traffic. To streamline donations, we simplified the process while adding advanced features like recurring gifts.
“Creative Labs helped us tell our story in a way that truly moves people to action.”
Foundation Team · Director, A Child's Wish Foundation
Low awareness
The mission was strong, but few people found A Child's Wish Foundation online.
Clunky giving
Donating took too many steps and offered no recurring option.
Stories buried
The success stories that move people to give were hard to find.
No volunteer path
Would-be volunteers had no clear way to raise a hand.
03
How it started
It started with a conversation about what A Child's Wish Foundation needed the site to do — for the people it serves and for the team running it — and a review of what the old site was and was not delivering.
The journey began with a thorough Discovery & Analysis phase to grasp the foundation's goals, audience, and challenges.
Haniel Singh · Creative Labs
Free site audit · A Child's Wish Foundation
1. Low awareness: The mission was strong, but few people found A Child's Wish Foundation online.
2. Clunky giving: Donating took too many steps and offered no recurring option.
3. Stories buried: The success stories that move people to give were hard to find.
Watch the 3-minute audit04
Finding the direction
Creating an Emotionally Compelling Platform
We redefined A Child's Wish Foundation's brand to reflect their heartwarming mission. We refreshed their logo with warm, inviting colors that symbolize hope and compassion.
05
What we built
Four phases from discovery to launch on WordPress, plus the measurement and care that followed.
DISCOVERY PHASE
Discovery Phase
The journey began with a thorough Discovery & Analysis phase to grasp the foundation's goals, audience, and challenges.
BRANDING PHASE
Branding Phase
We redefined A Child's Wish Foundation's brand to reflect their heartwarming mission.
WEB DESIGN PHASE
Web Design Phase
The WordPress Web Development phase centered on crafting an engaging and user-friendly platform.
CONTENT & SEO, TESTING & LAUNCH
Content & SEO, Testing & Launch
We crafted a strategic Content Strategy featuring emotionally engaging copy.
ANALYTICS & REPORTING
Numbers the team can act on
GA4 and Search Console were configured with goals, so A Child's Wish Foundation can see what traffic and conversions actually do.
LAUNCH & CARE
Launched, then looked after
Post-launch care and maintenance keep A Child's Wish Foundation's site updated, secure and fast as the content grows.
06
The result
The streamlined donation portal boosted contributions by 50% within six months. Optimized content and SEO efforts drove a 70% increase in organic traffic. User engagement improved significantly, with a 40% rise in time spent on the website.
Measured against the prior period. Source: A Child's Wish Foundation analytics, as published on thecreativelabs.io.
50%
Boost in donations
70%
Increase in organic traffic
40%
Rise in engagement
KEEP READING
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You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977