GLOSSARY · W
Wholesale channel
Selling to retailers at trade prices, on Plus via B2B or on standard Shopify via apps.
WHY IT MATTERS
Why it matters for a Shopify store.
Selling to retailers at trade prices needs its own prices, minimums and payment terms. Shopify's old Wholesale channel app has been retired in favour of native B2B.
On Shopify Plus wholesale runs through B2B; on standard plans, apps add wholesale pricing — see our B2B & wholesale work.
HOW CREATIVE LABS HANDLES IT
What we do about it on every project.
01
Choose the model
Plus B2B for full company accounts and terms; apps for simpler wholesale on standard plans.
02
Set prices and rules
Price lists, case packs and minimum order values per buyer group.
03
Make reordering easy
Quick order forms and order history for repeat buyers.
EXAMPLE
A typical example.
A brand moving from a separate wholesale store wants one catalog.
Retailers get company accounts on Plus with their own price list and minimums, and orders flow into the same inventory as DTC.
COMMON MISTAKES
What usually goes wrong.
Running a separate store
Two catalogs and two inventories create errors.
Public wholesale prices
Trade pricing must only show to approved buyers.
Manual credit checks
Payment terms and approvals should be part of the setup.
WHOLESALE CHANNEL
2 questions
Does Shopify still have a Wholesale channel?
The old Wholesale channel was retired; Shopify Plus uses native B2B instead.
Can I sell wholesale without Shopify Plus?
Yes, with wholesale pricing apps, though without Plus's native company accounts and terms.
Related terms
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977