GLOSSARY · M
Metaobjects
Custom content types in Shopify, such as ingredients, stockists or FAQs.
WHY IT MATTERS
Why it matters for a Shopify store.
Some content isn't a product or a page: ingredients, designers, stockists, size charts, FAQs. Metaobjects let you create these as structured content types inside Shopify.
Each entry is edited once and reused wherever it's referenced, which keeps content consistent across products and pages built with theme development.
HOW CREATIVE LABS HANDLES IT
What we do about it on every project.
01
Model the content
We define fields for each type — for example an ingredient's name, benefit and image.
02
Reference from products
Products link to entries through metafields, so one update changes every page.
03
Render with sections
Sections display entries consistently, with no hard-coded content.
EXAMPLE
A typical example.
A skincare brand repeats the same ingredient explanations across dozens of products.
Each ingredient becomes a metaobject entry, products reference the ones they contain, and editing an ingredient updates every product page at once.
COMMON MISTAKES
What usually goes wrong.
Using pages for structured content
Pages can't be referenced or filtered like entries.
Over-modelling
Not every list needs a content type; start with what repeats.
No editorial owner
Entries go stale without someone responsible for them.
METAOBJECTS
2 questions
Do metaobjects need an app?
No. They're built into Shopify and managed under Content in the admin.
Can metaobjects have their own pages?
Yes. Metaobject entries can be published with their own web pages and templates.
Related terms
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