OVERVIEW
TapRoots: one Shopify platform for wholesale and retail natural wellness
TapRoots is a wellness and natural care brand offering premium CBD, homeopathic and herbal products. We built a unified commerce platform that bridges wholesale and retail on Shopify, with subscriptions and better product discovery.
+27%
Growth in active users
+30%
Sessions — overall traffic
+29%
Engagement rate — consistently
TapRoots
“Creative Labs brought our vision to life with a platform that beautifully blends commerce and community. Their expertise in Shopify Web Development and UI/UX Design has truly elevated our online presence. We could not be happier with the results!”
TapRoots team
CEO, TapRoots
01
About the project
TapRoots is a wellness and natural care brand offering premium CBD, homeopathic and herbal products, from Boiron remedies to Rowe Casa Organics and Redmond Life. We helped them build a unified commerce platform that bridges wholesale and retail operations on Shopify, with seamless subscription management and optimised product discovery.
The result of our work was 27% growth in active users · 30% more sessions · 29% higher engagement rate · and one backend for wholesale and retail orders, inventory and customers.
Client
TapRoots
Industry
Natural wellness · homeopathy
Platform
Shopify
Services
Store build · Migration · Subscriptions · Wholesale integration · SEO
Timeline
2024 – 2025
02
The challenge
Increasing digital visibility for wellness products while keeping wholesale and retail in sync.
For brands in the wellness and natural care space, the challenge often lies in balancing education, trust and seamless purchasing. TapRoots also ran wholesale and retail on separate systems, with active subscribers and payment records on legacy platforms that could not simply be switched off.
“No two journeys are alike. We needed a platform built around our business model, not a one-size-fits-all template.”
TapRoots team
Legacy subscriptions
Active subscriber data and Stripe and PayPal payment records lived on legacy platforms.
Two channels, two systems
Wholesale and retail orders, inventory and customers were not synchronised.
Hard to discover
Products were not positioned by user intent, hurting both search visibility and on-site engagement.
Education vs. checkout
Wellness shoppers need trust and explanation without friction on the way to purchase.
03
How it started
It started with a deep dive into TapRoots' business model, customer behaviour and digital infrastructure — including every subscription and payment record that had to survive the move.
Rather than a lift-and-shift, we proposed a migration with restructured subscription data, a unified backend, and a product architecture rebuilt around how people actually search for wellness products.
Haniel Singh · Creative Labs
Free store audit · TapRoots
1. Subscriber records split across Stripe and PayPal. Migrate and restructure before any theme work.
2. Wholesale and retail inventory diverge daily. Unify in one Shopify backend.
3. Products are organised by brand, not by need. Rebuild navigation around intent.
Watch the 3-minute audit04
Finding the direction
Before touching templates we agreed on one visual language: natural, calm and trustworthy — the brand's own photography and plain-language product education.
We prototyped the new product architecture and navigation flows first, then locked the storefront around them.
05
What we built
Six moves, from a secure migration to a scalable commerce engine.
DATA MIGRATION
Subscribers moved, nothing lost
We migrated active subscriber data from legacy platforms, securely transferring Stripe and PayPal payment records and restructuring them for Shopify-based systems.
SUBSCRIPTION OPTIMISATION
Simpler recurring orders
Subscription management was rebuilt on Shopify so customers can manage, skip and update without contacting support.
PRODUCT STRUCTURING
Discoverable by intent
We redesigned product architecture and navigation so products align with user intent, improving search visibility and engagement.
UX PERSONALISATION
The right product, faster
Personalised merchandising and clearer category flows shorten the path from need to product.
SCALABLE SYSTEM INTEGRATION
Wholesale and retail, one backend
Orders, inventory and customer data sync in real time across both channels in a single commerce ecosystem.
KEYWORD EXPANSION
Ranking for wellness searches
Strategic keyword integration helped the site rank for more industry-relevant searches from customers actively looking for wellness solutions.
06
The result
With improved keyword rankings, enhanced user engagement and optimised customer journeys, TapRoots now runs a high-performing storefront: +27% active users, +30% sessions and +29% engagement.
Measured against the prior 12 months. Source: TapRoots analytics, as published on thecreativelabs.io.
+27%
Growth in active users
+30%
Sessions — overall traffic
+29%
Engagement rate — consistently
KEEP READING
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You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977