OVERVIEW
Dr. Schrock: forty years of clinical protocols, bottled and sold direct on Shopify
Dr. Daniel Schrock, a chiropractor in Elberta, Alabama licensed since 1985, has formulated natural supplements since 1990. We built the Shopify store that sells them by the health goal they were made for.
1990
Doctor-formulated since · shop by condition
$75
Free US shipping · 30-day guarantee
40 yrs
Clinical practice, now on every page
Dr. Schrock
“These aren't formulas I discovered in a catalog. They're protocols I developed in my own practice, tested on myself first, and refined based on what actually produced measurable results in real patients over 40 years.”
Dr. Daniel Schrock, DC
Founder · drschrock.com
01
About the project
After four decades adjusting patients in Elberta, Alabama, Dr. Schrock had a line of supplements — capsules, essential oils, men's and women's formulas — that patients reordered month after month. Online, they were a flat product list. We rebuilt drschrock.com so a visitor can start from what they're dealing with — pain, sleep, immunity, digestion — and land on the protocol built for it.
The result of our work was a store organised by condition and by ingredient · bundles that package complete protocols · a free formulation guide that captures email · and the doctor's own voice carried through every product page.
Client
Dr. Schrock
Industry
Natural supplements · DTC
Platform
Shopify
Services
Store build · Catalogue architecture · Bundles · Copy · Lead magnet · Email & SMS
Timeline
2025 – 2026
02
The challenge
Clinically credible products, presented like a commodity catalogue.
Supplement shoppers are sceptical and search by symptom, not by SKU. The previous site listed products alphabetically with little of the doctor's reasoning, no guarantee on the page, and no path from 'my back hurts every morning' to the formula he'd recommend in clinic.
“If I wouldn't give it to my family, it doesn't make it here.”
Dr. Daniel Schrock, DC · drschrock.com
Symptom-first shoppers
Visitors arrive with a problem — pain, sleep, stress, gut — and the old site made them translate it into product names.
Credibility buried
Forty years of practice and a 1985 licence were nowhere near the add-to-cart button.
Single-bottle orders
Protocols often need two or three formulas, but nothing on the site sold them together.
No reason to return
No guide, no email capture, no reorder nudge for products people take daily.
03
How it started
It started with a conversation about how Dr. Schrock recommends in clinic: he asks what you're dealing with, then explains why a formula works. The store needed to do exactly that.
We proposed a shop-by-condition architecture with ingredient cross-links, protocol bundles, and a free formulation guide as the lead magnet — then wrote every product page in the doctor's first-person voice.
Haniel Singh · Creative Labs
Free store audit · Dr. Schrock
1. 60% of landing sessions are symptom searches. Add 'Shop by condition' as the primary nav.
2. The 30-day guarantee and free shipping live only in the footer. Move them to the announcement bar and PDP.
3. Bestsellers are reordered monthly. Add bundles and a subscribe-and-save option.
Watch the 3-minute audit04
Finding the direction
Before touching templates we agreed on one visual language: calm, clinical and personal — the doctor's photo and name on everything, not stock imagery of pills.
We iterated the 'What are you dealing with?' section a dozen times in the first two weeks and locked a warm neutral palette that reads as a practice, not a pharmacy.
05
What we built
Six moves, from a condition-led catalogue to a store that earns reorders.
BUILT ON SHOPIFY
A storefront that asks the clinical question first
'What are you dealing with?' leads the homepage: Pain & Inflammation, Sleep & Stress, Immune, Digestive — each linking to its protocol.
SHOP BY CONDITION & INGREDIENT
Two ways in, one catalogue
Collections are structured by health goal and by ingredient, so symptom searches and ingredient searches both land on the right page.
PROTOCOL BUNDLES
Complete protocols, one cart
Bundles package the two or three formulas Dr. Schrock prescribes together, priced with a visible saving.
TRUST ON EVERY PAGE
Guarantee, shipping and credentials up front
Free shipping over $75, the 30-day guarantee and 'doctor-formulated since 1990' sit in the announcement bar and on every PDP.
THE DOCTOR'S VOICE
Product pages written in first person
Every formula explains why it was built and what the doctor saw in practice — the copy that makes a sceptical shopper buy.
FORMULATION GUIDE & EMAIL
A reason to come back
A free downloadable formulation guide captures email, with reorder and education flows for products taken daily.
06
The result
Dr. Schrock's store now sells the way he practises: start from the problem, explain the formula, stand behind it with a guarantee — and make the complete protocol one click.
Performance metrics to be added from Shopify analytics after the first two quarters. Facts above are from drschrock.com.
1990
Doctor-formulated since · shop by condition
$75
Free US shipping · 30-day guarantee
40 yrs
Clinical practice, now on every page
KEEP READING
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You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
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Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977