GLOSSARY · K
Klaviyo flows
Automated email and SMS sequences triggered by behaviour: welcome, abandoned cart, post-purchase.
WHY IT MATTERS
Why it matters for a Shopify store.
Flows are the emails and texts that send themselves — welcome, abandoned checkout, browse abandonment, post-purchase, winback. Once built, they earn revenue every day.
Klaviyo triggers flows from Shopify events and on-site behaviour, so messages reflect what each customer did — see our email and SMS work.
HOW CREATIVE LABS HANDLES IT
What we do about it on every project.
01
Build the core flows first
Welcome, abandoned checkout, browse abandonment and post-purchase before anything clever.
02
Segment by behaviour
First-time vs repeat buyers, product interest and engagement change the message.
03
Test and prune
Subject lines, timing and offers are tested; flows that don't earn are cut.
EXAMPLE
A typical example.
A new subscriber signs up for a first-order offer and doesn't buy.
The welcome flow introduces the brand, shows bestsellers for the category they browsed and reminds them of the offer before it expires, then hands them to the standard newsletter.
COMMON MISTAKES
What usually goes wrong.
Discounting everything
Discount-heavy flows train customers to wait for codes.
No exclusions
Customers who just bought shouldn't get an abandoned-cart email.
Set and forget
Flows age; review content and performance each quarter.
KLAVIYO FLOWS
2 questions
Which Klaviyo flows should every store have?
Welcome, abandoned checkout, browse abandonment, post-purchase and winback cover most of the value.
Klaviyo or Spoks?
It depends on list size and needs. See our Spoks vs Klaviyo comparison for how they differ.
Related terms
You've reached the end, so now…
Tell us what you're selling.
Send us your store. Within one business day you get a short Loom from a senior: the three things we'd fix first, what it would cost, and whether we're the right team for it.
- No pitch deck, no discovery-call theatre
- You keep the audit whether or not you hire us
- Fixed-scope quotes, no hourly surprises
Prefer to talk? Book 20 minutes with Haniel or call +1 855-764-4977