White Label SEO Reseller: What Is It?

The concept of SEO has become rather commonplace in the industry. Business owners are aware that it's important for their company to rank high on search engines, but many don't know how or where they should start when looking at a project like this - which brings us back around again! All you'll find nowadays are success stories about people who've managed successful campaigns by implementing certain strategies right away, yet more articles will pop up with different tips & tricks every day if desired. The question remains: do I invest my time into something new when there could potentially be threats.

In addition to the time needed to learn SEO and implement it, you'll need to dedicate a significant amount of time to training yourself or other members of your team. Offering SEO services yourself isn't a good idea because of the time and effort it will take to stay on top of any significant changes in the field.

What is "white label SEO?"

White label SEO is another name for SEO reseller, which you've probably heard before. When you hear the term "white label SEO," you should know that the SEO reseller allows you to use your brand name or label in conjunction with any SEO work they provide. This type of labeling is a collaboration between two businesses. Using a white label SEO reseller, you can provide this service as part of your offerings.

SEO Reseller Services are needed for the following six reasons:

Some of our clients have come to us for the same purpose, while others have come to us differently. If you're considering hiring an SEO reseller, we've developed a list of six of the most common reasons you could turn to us.

1. Take Care of the Customer

If you simply know how to optimize content for SEO, you aren't providing the greatest results for your clients. Depending on the client, this could be exactly what they require, while another may require local SEO, link building, or paid search. Your consumers will be unhappy if you don't have the training or time to provide them with exactly what they need.

Due to this, many companies will turn to SEO resellers who can easily meet the demands of their clients. In addition, an SEO reseller will be able to determine the optimal strategy for each client because of their years of expertise working with a variety of themes.

2. Boost Your Workforce's Productivity

A shakeup is often necessary when organizations examine their procedures and how much revenue they lose due to a lack of productivity. Companies are looking for a solution that would help them get back on track when it comes to improving productivity, but this won't happen overnight. As a result, they are left wondering if there is a method to boost their output. A lot of times, outsourcing is the solution. Why?

As a result of hiring specialists, you'll have more time for other aspects of your organization.

SEO, for example, might be problematic if it begins to have an adverse effect on your organization too soon. As a result, SEO resellers have become a popular choice among businesses looking to free up their staff's time so they can concentrate on their core competencies. In addition, the SEO specialists will be able to handle considerably larger tasks at a much faster speed, and their outcomes will be nothing short of spectacular. This allows you to satisfy more customers, earn more money, and still maintain a good degree of service.

3. Time-Saving on Training

Many businesses wish they had more time than money, but that isn't always possible. Training is essential in most business areas, even if it takes up a lot of time, because it helps you keep and develop your clientele. Training in search engine optimization will require far more time than you might expect. Whether you're a beginner or a seasoned pro, the first step is to master the fundamentals of search engine optimization (SEO). For the most part, you'll need to gradually build up your SEO knowledge over time. However, you don't have much time to study a completely new field between your training and running a business.

To compete with SEO experts, a company will need to set up a time to research and learn about current trends. Unfortunately, even the simplest tasks can take time to master when it comes to search engine optimization. Because of this, many companies prefer to outsource their search engine optimization (SEO) needs to specialists to save both time and money on educating their employees. Risk is also reduced.

There are no worries about learning and using improper SEO methods when clients come to us. But, of course, this does not preclude you from dedicating some time to brushing up on the fundamentals. The more you know about SEO fundamentals, the better prepared you to deal with the jargon an SEO reseller will use. The main difference is that there won't be the same demand on the students' time.

4. A Greater Degree of Client Contentment

Many of our clients come to us because they want to provide a higher degree of customer satisfaction than they could have achieved on their own.

They can meet deadlines and complete large projects with measurable results when they need them with the support of an SEO reseller. While meeting deadlines is important, a company's ability to differentiate itself from the competition by delivering high-quality work and outcomes is even more crucial. This is enticing to start-ups looking to leave their mark on the market.

Even if they outsource to an SEO reseller, they gain credibility. This makes outsourcing even better. Trust is a great foundation for a firm, which can establish a desirable reputation for other businesses looking for the services they provide.

An SEO specialist may lack expertise in a certain area, such as link building. As a result, many of our customers have approached us needing SEO reseller services to ensure that their clients' specific SEO needs are met.

5. Increase Profits

Businesses are all competing for the same customers to increase their profits. To keep and get new customers, they must also find a method to stand out from the crowd. New services are an excellent means of accomplishing this goal. New consumers will be enticed to return, as will those who have been on the fence about using the company's services in the past. As a result, any revenue that was lost due to a project's completion might be recovered with the help of these new services.

In contrast, a company's goal is to grow revenue rather than decrease it, and supplying a high-quality SEO service would necessitate a significant investment in time, money, and resources. There is no guarantee that the SEO agency will make up for the lost revenue if you hire more specialists. Many firms that want to increase their revenue turn to specialists like us because outsourcing to an SEO reseller is more cost-effective. Because you may handle numerous clients simultaneously, this could lead to an even greater rise in revenue. The reason for this is that an SEO reseller will be able to handle significant demand for your new service, provide the work on time, and do it for a fraction of the expense of hiring an SEO specialist in-house.

6. Purchasing tools is not required.

Even though SEO is mostly a digital endeavor, you will still require several tools to succeed. Unfortunately, the great majority of these tools aren't free to use. For example, you can use Google's Webmaster Tools for free if you wish to conduct an audit of a website. However, it costs $99 per month for the Lite Plan of Ahrefs, a powerful tool.

Purchasing tools is also not going to be a one-time expense. In most cases, monthly payments are required to cover the plan's cost over time. It's possible that if you have several clients, some plans for particular products may even limit the amount of work you may complete each month. In addition, changing plans or opening a new account would cost you extra money, which would be taken directly out of your company's bank account.

When you can use technologies to keep your customers informed about the progress of their SEO efforts, they know that their money is well spent.

Many organizations that are interested in SEO resort to resellers instead because of the vast range of benefits of the products. Because SEO Resellers are already familiar with the best SEO tools and have them readily available, you will not have to worry about paying for a tool that doesn't function. In addition, SEO resellers allow you to avoid purchasing the products outright while providing you with the same high-quality results as if you had purchased them.

Where to pay attention in the event of a problem.

SEO services are a great way for your business to get new clients and increase revenue. However, an SEO reseller is a better option than doing this yourself.

However, not all SEO resellers are going to have your and your client's best interests at heart, just as in any other industry. Therefore, these SEO resellers must be kept in mind. The only problem is figuring out what's good and what's bad.

There are five things to look out for when deciding to work with an SEO reseller:

1. Promises that Sound Too Good to Be True

It's only normal that a business will try to upsell you on their products or services when you approach them. It's fine for a firm to make itself sound good, but when they start claiming to be the best and making promises, this is the time to pay attention. A company trying to sell SEO services as a reseller should be wary if the price seems enticingly low. A company that claims to get your clients to the top of the SERPs overnight or with just one SEO strategy should be a red flag. When it comes to SEO, you have to be patient and wait for the best results. Why? There is a lot of competition, and trust must be gained. It's also worth noting that adjustments won't take effect until after search indexing is complete. For up to two weeks, you won't be able to see the results of your SEO efforts until a page has been indexed. SEO is a lot like a waiting game because of this.

2. Disparate and Unreliable Communication

As long as the company you're contacting is inconsistent in their communication at the beginning, you can rest assured that this will be the case throughout their entire relationship. A good SEO reseller should be able to explain to you exactly what they're doing, why, and how they can help you achieve your goals. In addition, anyone who works for a legitimate company will be more than ready to walk you through the many aspects of SEO and answer any questions you have. These responses should be provided if you want to know if their solutions violate the SERPs rules or if they aren't as informed as they say they are.

It's important to know that the reseller you're working with is trustworthy and that trust is built through regular communication. Working with a difficult company to get a hold of diminishes trust even further, as SEO takes so long to demonstrate results. When your clients don't know if their investment is working, you'll be the one who gets the bad evaluations.

3. Techniques Employed by the Enemy

Search engines punish websites that use black hat strategies because they breach their criteria. An SEO firm can utilize a variety of unethical tactics, all at your expense. For example, if they recommend keyword stuffing or using hidden links in the content to fast build up a backlinks profile, your client will be the one to bear the brunt of it. To learn more about the strategies an SEO reseller employs, it's always a good idea to inquire. It is a red flag if they are not forthright about their methods, as there are no such things as "black hat" methods.

4. No Results That Can Be Proven

SEO isn't a fast fix for bringing in swarms of visitors. It takes time and effort. However, it can work if you're prepared to put in the time and effort. This necessitates a thorough investigation of the company. Make sure to get referrals from other firms and check out online reviews to determine if their SEO efforts have paid off. SEO resellers can help you if you can't prove past clients' success. To alleviate your concerns, inquire about previous case studies with proven results. Unless they can meet your needs in this regard, or if you can't discover reviews of them, or if you haven't heard good things about them, this SEO reseller may not be the right fit for you!

5. Reporting Is Poorly Managed

In SEO, reports are critical. For one thing, it will indicate the campaign's development, but it will also show the client's return on investment and explain why this strategy was used. As a result, it is the most convenient option to keep a client informed and aware of the progress of their investment. The reports will vary depending on the SEO reseller's offerings. To be on the safe side, don't approach a reseller and then find out they won't provide you with any reports! SEO is a time-consuming process, and without reports, you can't explain what's going on in the background. In addition, without reports, you can't pass on information and metrics to your clients.

6. Annotated Bibliography

SEO is an invaluable tool when a business is looking to grow its audience, expand its exposure, and establish itself as an authority in its field. However, just as SEO might go well, it can also sometimes go awry. 

When SEO does not go according to plan, as we had hoped, here are three good examples of what might happen and how it can be avoided.

1. Indexation and a Crawl

Some individuals believe that creating and publishing a new webpage on a website is automatic. However, a period must pass before the search engine indexes your new content. Crawling a website and finding the extra features allows them to add them to the index. Your modifications won't exist till then, much less have an effect.

On the other hand, crawling and indexing problems will prevent your material from appearing in Google's organic search results. When tags are placed incorrectly, URL structures are overly complicated, internal links are missing or broken, crawling and indexing problems might develop. There is also the possibility of low-quality pages with sparse or duplicated information being the cause of the problem. The indexing process will be slowed by factors such as these because crawlers will abandon sites that are difficult to crawl. Simple mistakes that your client may have done or not even know about are all that you need to look out for. Even organizations who strive to give their SEO services are sometimes to blame for this problem. As long as people haven't read the Google EAT standards, they won't know that high-quality content is required for a site. As a result, their SEO efforts may be jeopardizing their customer.

What can we do for you as an SEO reseller?

Having a problem with crawling and indexing won't be a problem if you hire an SEO reseller who can conduct an audit that reveals where your client is having issues. Your client's attempts to "repair" their site will no longer be an issue if you have this information. As a result, crawling and indexing concerns will no longer be a concern for the company's re-entry into the market.

2. Penalties imposed by hand.

Many firms make the same mistakes when launching a new search engine optimization (SEO) service. Term stuffing and constructing a separate page for each keyword are examples of obsolete techniques that Google is no longer allowed. Companies or clients who attempt to do SEO independently but are unfamiliar with the best practices may face several issues. Most importantly, you run the risk of receiving a fine by hand. When black hat SEO practices violate Google's guidelines are employed, rankings will suffer, and organic traffic will decrease. As a result, you can't rely on a cached version of your website if it takes long to load or reply. When a website is penalized, all of its hard work in SEO could be erased.

What can we do for you as an SEO reseller?

Suppose your client has been penalized by Google. In that case, we can help them recover by providing Google Penalty Recovery services and designing a much better campaign that doesn't involve black hat practices. Whatever the reason for the manual penalty, your clients don't have to live with the penalties indefinitely.

3. Broken Websites or 404 Error.

Because broken links negatively impact a website, it's surprising that they're so commonplace. Broken links may negatively influence any organization, from an increase in bounce rates to a decrease in your rankings and trust. Every website should put the user's experience first. Customers will look elsewhere unless your client's product or service has it. It's an issue because it's so easy. A broken link might be the consequence of anything from a simple typo to a faulty plugin, too much traffic, or even a domain problem.

What can we do for you as an SEO reseller?

An SEO reseller such as ourselves can perform a website health check for your customers. Your client's website won't be left in the hands of a broken link if we perform this service regularly. Having an audit done will allow us to pinpoint the problem and make the necessary changes as quickly as possible. The less impact it has, the faster these are discovered.